Today on the Startup Showcase, Scott talks with the Founder and CEO of Reflex Protect, Joe Anderson. Reflex Protect is a ...
America is on a first name basis with violence
Parkland. Pulse Nightclub. Tree of Life Synagogue. Molson Coors.
The public is demanding action.
Someone at almost every school district, hospital, urgent care center, workplace, and house of worship is responsible for finding and employing an effective frontline self-defense solution.
The threat of gun violence is a national health emergency. It costs our country thousands of lives and billions of dollars.
Reflex Protect® has the non-lethal answer to stop immediate violence in its tracks.
Take non-lethal self-defense into your own hands
Reflex Protect® puts out the threat of violence the way fire extinguishers quickly and easily put out fires.
Our revolutionary Presidia Gel® – shot through our patented Reflex™ point-and-shoot spray head – delivers immediate temporary blindness and pain, debilitating an attacker until help arrives.
Reflex Protect® defense tools are used in hospital ERs, schools, churches, offices, and by cities and law enforcement.
- Responsibly protect, train and empower employees
- Support security staff
- Mitigate risk of liability/lawsuits
Reflex Protect® is dedicated to keeping you safe. Just like fire extinguishers, Reflex Protect® should be found in every home, workplace, and public space.
Self-defense products + comprehensive training
Reflex Protect® is a safety preparedness company offering a complete solution of policies, procedures, training, and implementation, in addition to revolutionary products.
Effective and Accurate
The intuitive, patented spray head and hard-hitting Presidia Gel® makes Reflex Protect® the most effective non-lethal self-defense solution on the market.
Committed to Safety
Twin safeties drastically limit accidental deployment.
Rapid onset debilitating irritant sticks to what it hits, eliminating risk of cross-contamination to others.
Neutralizes, cleans, and soothes the effects of Presidia Gel®, as well as pepper sprays and tear gas.
Strategic partnerships with hospitals and schools
• The only pre-approved security solution for Providence St. Joseph's Healthcare's 51 hospitals and 1,085 clinics (Pacific NW, California, and Texas).
• Endorsed by the Montana Hospital Association, MHA Ventures, and HRS healthcare group purchasing organization (38K+ medical clients, soon expanding to Intalere's 108K+).
• Implemented at Virginia Mason Medical Center in Seattle plus 11 Puget Sound regional facilities scheduled this year
• Used in school districts in Montana, Idaho, Wyoming, Arizona, Oregon, Washington State, Iowa, and Massachusetts
• Endorsed by Montana School Board Association and its group insurance pool
• Approved by the Idaho School Safety Association
The superior hospital-safe solution that solves the "arm the teachers" debate
-Doug Reisig, Superintendent of Hellgate Elementary
“The most significant innovation in less-than-lethal technology since the invention of the Taser.” - Safariland Group, largest supplier of gear to law enforcement in US
“I really enjoyed the Active Shooter Response/Reflex Protect combined course. I will feel safer with this product in my classroom.” - Teacher, Glendale, AZ
“Because healthcare workers are the number one victims of workplace violence, I needed a simple yet effective defense tool that my workers could access to protect themselves and others from threats or acts of physical violence. Reflex Protect is the ideal solution! The inert practice spray has been a critical component of training, helping staff to be comfortable with using the product.” – Shawn Paul, Region Director Environment of Care, Providence St. Joseph Healthcare
“I arrive at work at 4:45 AM and recently have felt very uncomfortable walking into work. When I saw Missoula schools were using Reflex Protect, I knew in an instant that I would not be afraid to park on campus and walk with such a great product." - Connie McLaughlin, Nurse
“A superior product for our hospital. The effect on my body was immediate. I had intense pain in my eyes and I was no longer able to aggress toward someone. And no one else in the room was affected at all!”
- Nathan Stielstra, Hospital Security Training Officer
“We learned so much from you and would definitely recommend Reflex Protect!" - Donna Schlep, Real Estate Agent
Demand from schools, hospitals, law enforcement, small business
Reflex Protect is in the enviable position of selling something familiar yet made superior by innovation into markets desperate for any solution.
Our price is comparable to pepper spray, yet we offer a far superior (and patented) deployment device, a proprietary indoor formulation of a well-studied irritant, and a revolutionary (patent-pending) antidote.
We enjoy a solid gross margin of 65-70% on average.
Our innovations create new markets where pepper sprays are either unusable or ill advised (hospitals, schools, inside). Our superior quality makes us attractive to existing law enforcement and military markets. (The FAQ details intellectual property barriers to entry.)
We will disrupt the law enforcement and military market for non-lethal sprays and will dominate highly profitable new markets.
Disrupting the multi-billion dollar self-defense and safety preparedness market
The above shows where Reflex Protect already has a presence (using present average sales data). Averages will rise with sales to larger individual customers while growth and expansion will increase revenue.
We have not accounted for revenue driven by future training, whether delivered online or in-person, direct or via a licensed affiliate. Training is a major source of revenue.
Our upcoming safety preparedness subscription model – Safety as a Service™ – combining training and product will create virtually limitless revenue scalability.
If Reflex Protect becomes as common as a fire extinguisher, the potential for the Company is frankly amazing.
Patented technology for a superior product and simple solution
Stopping violence without being violent
Reflex Protect® is reframing the national conversation about the threat of violence in America to go beyond the “Gun vs. No Guns” debate. We all know violence can erupt virtually anytime and anywhere. But how can we respond?
Our answer is to provide people with the training and tools to be their own first responders, minimizing threats during the "response gap" before professionals arrive.
We envision a country with greater peace of mind knowing Reflex Protect® can safely be used as a non-violent response to violence.
Republic-raised funds will support:
- Targeted media awareness and PR campaign
- Expanding sales team and activity to institutions, public services and private citizens
- Aggressive social media and marketing campaign for audience awareness and sales funnel creation
- Increased trade show exposure for securing retail and online distribution channels
- Additional online training video production
- R&D to streamline and improve Reflex™ technology and next gen products:
- Laser red-dot and LED torch attachments
- EnCase security alarm box with communications connectivity
- IP protection and enforcement campaign
- Runway through end-of-year and fiscal sales cycle
$1.125 million raised to date
- $1 million in equity funding raised from friends & family and angel investors.
- Additional $125,000 in a Revenue Participation Agreement from Goodworks Ventures.
- Clean Cap Table.
- Early M&A-based investment interest and potential.
United by a higher cause
Joe Anderson and Steve Mangold are fourth-generation Montanans from ranching families. Steve is a former military and a lifetime hunter, NRA member, and inventor. Joe is a Stanford and Georgetown Law alum who has helped others achieve their business dreams as an entrepreneur and entertainment & digital media start-up law specialist.
Steve wondered if his invention of a novel technology meant to disrupt the bear spray market might have an even higher calling: Couldn't this invention be an alternative to a loaded firearm wherever a gun would be forbidden, unwise, or unwanted? Without a doubt, thought Joe.
And just like that, Joe realized his 25-year entrepreneurial career in service to others – one that began in tragedy after a gunman entered his former law firm and killed nine people in 1993 – could be capped with helping solve the problem of gun violence in America.
After the shooting prompted Joe to take a fresh look at his career, he stopped office work and joined a rock band. This seeming rash decision eventually morphed into an entertainment law career and professorship at San Francisco's UC Hastings Law School at the dawn of the dot-com boom.
Joe thus became one of the country's first digital media lawyers, helping countless start-up clients build lasting businesses and successful exits. He also co-founded several start-ups – a Grammy-nominated record label in the 90s; a successful Hollywood production company in the early 2000s; a solar power start-up later in the decade; and most recently the award-winning and extremely successful EdTech venture, StudySync®, revolutionizing online education.
Since its beginning, Reflex Protect® has attracted others for whom revolutionizing non-lethal defense and finding a solution to America’s violence crisis represents a dream they share with Joe and Steve, including:
Ben Gladwin, a Police Captain who retired early secure in the belief that his work with Reflex Protect® would save more lives than behind a desk or even on a beat.
Alain Burrese, a lawyer, martial arts instructor, safety trainer, and author who had just published his definitive book on the subject, Survive a Shooting.
Patrick Memoli, a chemist with a specialization in detergents for whom the challenge of developing a pepper spray/tear gas antidote was the assignment of a lifetime.
The entire, growing Reflex Protect team is dedicated to building a successful business based on empowering non-violent response to threats of violence.