2019 Recap 2 of 3 - Channel Expansion & New Product Launches = More Revenue and Path to Profitabilty
2019 was our best year yet! Salsa God launched a Grab & Go Chips & Salsa Combo Pack and our Sriracha Salsa. The Combo Pack opened up a number of additional sales channels to us, and we plan to rapidly grow our revenue in this product segment in 2020 and 2021. We are particularly excited about the Combo Pack's potential to supercharge revenue growth. We believe that the Combo Pack will begin to generate more than $1mm in annual revenue by 2021.
New Product Launches
Sriracha Salsa - One day while I was walking through a Whole Foods Market, I noticed that there were about a dozen different brands that were selling Sriracha Hot Sauce. Seeing this made me wonder if there were any Sriracha flavored Salsas, and I found out that there aren't any! So, I set out to make a Sriracha Salsa, and it has become my favorite salsa. We are confident that our Sriracha Salsa is going to take the U.S. by storm.
Grab & Go Chips & Salsa Combo Pack - This product took more than one year to get to the market from conception. I still can't believe that no other company has figured out how to do a single-serve, Grab & Go Chips & Salsa Combo Pack. I can't begin to describe the level of interest that convenience stores, hotels, airports, airlines, grocery stores and other retailers have expressed in carrying this product. I can't believe it myself. Even with all of the interest in the marketplace, Salsa God is not standing still. We will soon be launching two new flavors of our Combo Pack. Hot Heat Salsa and our soon-to-be famous Sriracha Salsa Combo Pack! We expect HUGE results here.
2019 was the year when Salsa God expanded our sales channels by adding Convenience Stores, Meal Kit Companies, Hotels, Airlines and Airports. Our channel expansion increases the number of locations that consumers can find Salsa God products and, as a result, our sales!
Convenience Stores - There are more than 150,000 convenience stores vs. 40,000 grocery stores in the U.S. The Chips & Salsa Combo Pack is a perfect Grab & Go item that was designed for C-Stores. We are super excited about this opportunity, and we recently met with a buyer from Circle K at the Winter Fancy Food Show. The C-Store Channel is a huge opportunity for Salsa God, and we are going to work tirelessly to get our Combo Pack into convenience stores in all 50 states and Canada!
Hotels/Casinos - The Combo Pack is also a perfect item for Hotels and Casinos. Whether the Combo Pack is part of the mini-bar program or stocked in the sundry store inside the hotel/casino, we think that the Salsa God Combo Pack will begin to rack up lots of $ales! Hilton is running a test of our product in one of their hotels in Midtown Manhattan!
Airlines and Airports - In June of 2019, an airline expressed interest in our Combo Pack for their domestic flight program. The airline asked if we could shrink the size of the Combo Pack from 3oz chips/4oz salsa to 2oz chips/3oz salsa, and we are working on their request! Additionally, Salsa God has engaged a company that specializes in placing food products in airlines. We are optimistic that Salsa God Chips & Salsa Combo Packs will begin to pop up on flights within the U.S. by the end of 2020! We are also targeting the convenience stores located in the airports. On The Go Express has placed a few purchase orders and we expect to see our Combo Packs in EWR Newark and IAH Houston airports soon. A number of other companies have expressed interest including Hudson News!
College Campuses - I remember how much I ate as a college kid, and I know that our Combo Pack will do super well at college campuses throughout the U.S. and Canada. We have had a number of universities reach out to us to source our combo pack. Even more exciting than that is Barnes & Noble College. We were originally slated for a January 2020 launch into 50-100 Barnes & Noble College stores, but this was pushed back to Summer 2020 (hot weather is better for chips & salsa sales). So we are looking forward to becoming a proud supplier of Chips & Salsa to Barnes & Nobel College, Universities and the entire NCAA!
All in all, we are very proud of our accomplishments in 2019. We hope all of our investors are as excited as we are.
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