Savvy investors want to put money into a promising crowdfunded product, but they also want more than an early edition of the product or a branded T-shirt for their money.
This difference has made crowdfunding more of a consumer process than one that attracts serious equity investors.
Equity crowdfunding brings traditional investing into the picture, allowing investors to put their money into companies they believe in.
Instead of receiving a product, these investors get equity in the business.
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