After several months of planning, testing and development, we're very excited to introduce the launch of SimpleShowing Direct 🎉
Our engineers, marketers and partners have been working for the last several months to bring this product to market. We're proud to announce that SimpleShowing will be the only company in the United States that offers remote access to resale property (eg. not rental or new construction) that is not owned by the listing brokerage. This new offering will be available September 1st in select markets.
Why is this important and game-changing for the real estate industry? One major hurdle that most homeowners face in selling their home is the burden of real estate commissions from not only their listing agent, but also the buyer's agent. SimpleShowing Direct enables the elimination of the buyer's agent commission when the buyer opts to tour and offer on the home directly - rather than hiring a buyer's agent. Simply put, buyers can tour the home on their own and at their convenience, without an agent. Because no agent is involved, the seller avoids the hefty commission (typically 3%).
Imagine driving passed a home on a Saturday afternoon, noticing that it is for sale and then instantly obtaining a pin to access the home. No calling an agent, no getting pre-qualified, no haggling to find a time that works for all parties involved. Well, Opendoor pioneered a similar model 2 years ago when they allowed vetted consumers to view vacant homes they had purchased and rehabbed. Buyers LOVE this convenience. But Opendoor only owns a small fraction (<1%) of the total inventory in the US. SimpleShowing Direct would allow ANY HOME (subject to available markets) to be accessed on-demand, without an agent. We feel very strongly that this is the future of home shopping.
Here's a bit more about how it works:
In preparation for launch, we intend to pursue patent protection for the workflow and technology used in conjunction with SimpleShowing Direct - including ID verification, remote authentication and coordination of showing/property access.