LOS ANGELES--(BUSINESS WIRE)--Feb 25, 2021-- IMDbPro ( www.imdbpro.com ), the essential resource for entertainment indust...
Casting platforms are fractious and don’t represent everyone - everywhere - in the industry
Casting call platforms have become one of the most popular ways to start a career in the film, theater, and television industry.
But most casting call platforms are limited in scope and don’t represent the vast majority of people looking for work. There are no regionally focused casting call software platforms or local crew-specific hiring platforms.
A lack of regionally focused cast and crew hiring platforms has limited the production industry in those markets, and made finding work harder for tens of thousands of people. Producers hiring regionally thus also have trouble finding qualified talent – for both those in-front of and behind the camera.
Regional cast & crew call platforms for the entertainment and production industry
Slate Click's flagship product, Casting Calls America, consists of a network of 30+ regionally focused sites that help people find acting roles.
Casting Calls America helps actors in all areas of acting, such as live theater, films, commercials, voice acting, audiobooks, etc. We also help fill roles in underserved areas such as industrial employee tutorials, car ads, and cruise ship entertainment.
And now... in 2021, we're launching Crew Calls America, with 30+ regionally-focused crew call listings sites to help those same productions find the best behind-the-camera crew in their area and beyond.
Slate Click: finding and getting hired as cast & crew has never been easier
Our flagship brand Casting Calls America solves the problem of non-regional (Los Angeles/New York) casting call software platforms by focusing on individual regional call listing sites across the country. Our sites also allow for INSTANT AUDITIONS. Those casting can list the audition directions in their post, and actors can submit their video auditions – all within our platform.
Crew Calls America helps productions find qualified set crew, as well as pre- and post-production staff.
Actors & crew needed
- Generated $1.7M in lifetime revenue ($400K+ in 2020 alone).
- Expected MRR growth from $35K in 2020 to $65K in 2021.
In early 2021, we formally announced our partnership with Amazon's IMDbPro. Slate Click operates two of the five brands currently partnered with IMDbPro.
All listings from Casting Calls America and Crew Calls America are shared to, and part of, IMDbPro's jobs database.
This year, we anticipate new launches and increased revenue streams from other portfolio brands as well.
Used by local, national, and international brands
Slate Click has helped projects purchased, produced, or distributed by some of the largest entertainment companies, such as HBO, Disney, and Lionsgate. Our products have also been used on projects for multinational brands and companies such as Nike, Microsoft, and Hallmark.
Casting Calls America has grown its impact year-over-year:
- Combined social media following of over 200,000 followers.
- Over 230,000 unique user contacts collected from those interested in acting.
- Over 20,000 paid subscribers lifetime.
Special projects have also brought in additional roles posted and revenue:
B2B/B2C SaaS platform
Slate Click offers our casting & crew software for free to those posting roles or jobs on our sites. Our revenue comes from our B2C clients who pay a one-time activation fee of $10 (which usually covers our CAC of approx. $10) and pay an ongoing $9.95/month subscription fee.
Actors using a Casting Calls America site can create profiles for free and view roles, but must pay a subscription fee to apply to the site's roles. This same model applies to production crew professionals using our Crew Calls America sites.
Our low operational and customer acquisition costs have helped us quickly reach profitability.
Nearly 60M+ potential customers in the US alone
According to Facebook, 25M+ people are identified as being interested in "filmmaking," and 28M+ are interested in "acting."
The content production industry is constantly growing; and new distribution platforms are driving significant need for people both in front of and behind the camera.
If you have local TV stations, you have local commercials; and this means you have local production cast and crew needs.
As the 'influencer' world grows, so do the opportunities for those influencers to collaborate with other influencers. Our platforms help them do this.
Our evolving and diversified product portfolio sets us apart
A quick scan of other casting websites in the U.S. would show that they have mostly Los Angeles or New York market listings. They also have outdated software – some haven't changed in over a decade.
Our strong and diversified casting platforms create a truly "national" market, allowing us to target other large and medium sized cities full of production activity that are otherwise ignored by "Hollywood."
Grow to 100K+ paying users by the end of 2023
Slate Click plans to continue growing our platforms' recognition and access – expanding Casting Calls America and now Crew Calls America – through targeted marketing and word-of-mouth from our strong social media presence. We are targeting 100K+ paying subscribers by the end of 2023, or nearly $15M ARR.
Bootstrapped to date
No previous outside investment. All Slate Click platforms were built from scratch by the founding – and still operating – team!
With your investment, Slate Click will be able to expand all platforms, especially Crew Calls America and it's ready-to-go 30+ sites and already established IMDbPro integration.
We're in a period of rapid growth, evolving and expanding our products and the geographic areas we serve in the US and internationally.
*Prior to Republic campaign, company was bootstrapped to date
Meet our founders
NOTE: As of January 1, 2021, all business operations of Casting Calls America LLC, Crew Calls America LLC, and all other entertainment-related software products of HJU Group LLC were consolidated into Slate Click LLC. For additional information, please refer to our Form C.