Snailz was created to help modernize the nail salon industry and elevate the experience for even the most discerning of N...
Finding the perfect "me time" shouldn't be difficult
We believe that finding the perfect nail salon shouldn't be so stressful. Snailz removes all the uncertainties of receiving a great service on your schedule with just a few clicks.
Finding reliable salon reviews can be difficult. Quality service can vary greatly in a salon based on the technician providing the service or the type of service received. A salon may be really good at power dip manicures, but acrylic nails are just not their thing. Having this intel before you go in can be the difference between pure joy and total disappointment.
Nail salons can get very busy and wait times can be unpredictable; it's not uncommon to walk into a salon and be told to wait a few minutes and then still be waiting twenty minutes later. Calling salons to check availability can often result in phones not being answered or uncertainty as to whether your requests were properly understood and written down.
Paying for services can also be frustrating if you find out that you were upsold a higher priced service, or the price for the service you received has been increased or cash is strongly recommended...and on top of that you forgot to bring your loyalty card!
Snailz: the perfect solution to help keep customers and salon workers safe
Snailz is an online platform designed to make the nail salon experience as seamless as possible. We enable customers to browse, book and pay for services through our app, while providing salon owners with real-time, comprehensive data on all customer appointments. This helps salon owners provide the best service, while allowing customers to conveniently manage their bookings and find the best salons.
Customers book appointments at convenient times, and modifying or cancelling appointments is very easy. Salons are immediately notified of a booking on their Snailz salon portal and are prepared for the service when the customer arrives. Service prices are never higher than what is charged at the salon, and many salons will offer exclusive discounts to Snailz clients. The service price when you book is the price you pay, no surprises.
After Snailz customers check out on their app, they rate the service and leave detailed reviews. Customers rate the specific service received, so others can find out, for example, which salons do the best gel manicures and which one's don't. Customers rate the salon's promptness, professionalism and cleanliness, helping to promote a safe environment. Customers automatically get a digital loyalty "punch" for their visit and redeeming rewards is effortless.
Covid-19 has forced nail salons to rethink how they'll safely operate. Everything from wearing masks to the number of people in the shop at one time to even the use of cash will be affected.
In order to adhere to state guidelines and provide the safest environment possible for customers and workers alike, nail salons will most likely have to accept appointments only (ie, no walk-ins), and operate at a fraction of their typical capacity. This likely means planning nail salon visit days in advance and scouring reviews to make sure to only visit salons that are doing everything possible to keep customers safe.
The Snailz platform uniquely helps foster a safe nail salon environment. Specifically, we alleviate the following concerns:
- Social distancing - enabling online appointments and creating technician schedules that space out availability limits the flow of customers.
- No contact payments - eliminating the exchange of germ-carrying cash and credit cards by paying and tipping with a few taps on the mobile phone.
- Paper loyalty cards - eliminating the need to get a physical loyalty card punched by digitizing the salon's loyalty program on the Snailz platform.
- Contact tracing and notification service - If a salon worker contracts the virus we can notify all customers that were in the salon over the prior fourteen days. Salons that use paper calendars and accept walk-ins have incomplete data putting customers and their loved ones at risk.
- Covid-19 safe ratings - customers reviewing the salon's safety measures motivates compliance and helps others make the best salon choices.
The beautifully simple way to book your next appointment
Using Snailz couldn’t be easier. All nail salon customers need to do is download the app or go to the web, create an account, and go from there.
Snailz provides access to hundreds of vetted and reviewed partner salons. Appointments are available for booking 24/7, and our customers don’t have to worry about carrying cash for tipping, as everything is paid for in the app. For each booking, users earn Snailz pointZ ($1=1 point) that can be redeemed for discounts on future bookings and get rewarded for repeat visits with our digital loyalty cards.
All it takes for salons to join our platform is to contact us and begin registration. From there, salons can track customers and receive instant payment through Snailz into one's account. There are no monthly fees, no contract, and no limits to our services.
Over $1.3 million in bookings and counting
We currently have 350+ salons in the NY and NJ areas active on our platform, and we continue to add new salons. We’ve been growing rapidly with a 20% market penetration in Manhattan. We are now poised to expand rapidly across the US with our new strategic partner: Universal Processing, one of the country's largest Asian-owned merchant processors with thousands of nail salon accounts and multiple office locations nationwide.
A better experience for all
With Snailz, the salon and the customer both leave the experience satisfied. Customers are looking for a premium experience appreciate our verified reviews, clean interface, discounted pricing, and ease of booking and payment. On average, we’ve seen salons that partner with us bring in an average of $45/appt and a 22% tip. We’ve seen a marked growth in both salons and customers — all thrilled with their experiences.
$1.3M in bookings to date
We charge a standard 13.5% commission fee on all appointments booked through our app. With over 350 salons participating in our launch, we've realized over $1.3M in bookings and are on track to expand nationwide.
We conservatively estimate that by 2024 we'll be operating in 8,000 salons and generating over $70 million in revenue. These figures also assume that our average customer booking holds steady at $45 (despite currently averaging over $47) and we reach our low end target of four appointments per salon per day.
A $1 - $2.5B opportunity
There are over 50K nail salons in the USA that generate over $8 billion of bookings annually who could benefit from our product. In addition, our product is being used in eyelash salons, waxing centers, and eyebrow threading salons. We call this our "beauty chores" market opportunity. Our product development roadmap includes enhancing the product to enable Snailz to provide bookings for hair salons as well, opening us up to address the entire $64 billion beauty appointment category. With an average booking value of $45 and an average bookings of 4x/day, we stand to make over $518M in gross bookings by just reaching 10% of the total beauty chores salon market. At 20%, our potential market is $2.5B+ in bookings.
A superior customer experience
Capturing 20% of nail salons across the US
By reaching our funding goal, we will have the capital necessary for rapid expansion. We intend to put funding towards growing our salon base in other markets, app and web development, and increasing our marketing outreach to nail salon customers. Our ultimate goal is to capture 20% of the 50K+ nail salons across the USA — a $2.5B market opportunity and potentially $350M in revenue.
We also will begin R&D on the next generation of our product, which, in addition to providing improved features and functionality, will integrate into our strategic partner's (Universal Processing) merchant processing products to provide a best in class booking and checkout solution for nail salons and all of their customers.
We also intend to expand to other beauty categories such as hair salons and market our valuable consumer data to beauty and other female-focused brands.
We've been funded to date through a convertible note offering placed with strategic individuals that are accomplished executives in the fields of venture capital, digital media, technology and beauty. The investor group is an invaluable resource for advice and contacts as we scale our business.