Snowball Effect has appointed former Russell McVeagh lawyer and technology marketer Peter Thomson as Head of Digital responsible for investor education and marketing of public offers.
Mr Thomson started his career working on the Vector IPO which he says gave him an early taste for the marketing impact of promoting a public offer to a wide audience. A stint at NZTE in the early days of the Better by Design program led to an interest in product design and digital marketing. Moving to the UK in 2011 connected Peter with the burgeoning tech startup scene in London and led to a marketing role...
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