Consumers are demanding better reusables
Conscious consumers want to do the right thing, but it needs to be convenient and to fit into their busy lives
Half of all plastic today is used only once. That means thousands of years sitting in a landfill or floating in our oceans, for just moments of use. We think that’s outrageous.
Today’s consumers—particularly Millennials and Gen Z—share our outrage. They’re leading the charge in the zero waste + plastic-free movements, by taking steps in their own lives and encouraging others to live more sustainably.
And they’re demanding that companies act accordingly.
Solutions to our waste problem need to be simple, convenient, and fit into busy lives in order to create mass, systems change.
Most reusable products of the past have been ugly, bulky and leaky—hardly an inspiring way to evoke change
With more than half of consumers willing to pay more for reusable, sustainable products, we found a massive opportunity to make reusables more convenient.
Stojo is a collapsible and portable lifestyle brand
Stylish products that make it easier to live sustainably
We create products that solve the world’s waste problem and give consumers the products they need to make sustainable lifestyle changes.
And we’re arming our passionate community with products that make it fun and inspiring to choose reusables every day.
Stojo is on a mission to end disposable culture, one convenient, collapsible, reusable container at a time.
Introducing the Stojo family
A collection of reusable, collapsible cups, bottles, and (coming soon!) food storage containers for the whole family
Stojo’s signature design is iconic. Each item collapses into a leak-proof sphere for easy storage and portability.
Our cup goes from flat to functional, fast, and features a slide-on sleeve for on-the-go stability.
The Stojo bottle holds more than its disposable counterparts, while collapsing to half their size.
Stojo is made from best-in-class materials that are safe, easy to clean, and fun!
A mix of everyday colors and seasonal launches means a Stojo for every style.
$14M in lifetime revenue with only $1M in funding
We are capital efficient and have a line of sight to profitability
- Achieved $6.5M revenue in 2019
- 2.4x revenue growth from 2018 ($2.7M)
- In 2020, U.S. revenue grew 97% YTD
- DTC revenue grew 141%
- U.S. wholesale revenue grew 72%
- In 2019, DTC revenue grew 305% and U.S. wholesale revenue grew 356%
- We also achieved a profitable Q4
- Increased gross margin to 37% in 2020 (and still increasing) compared to 27% in 2019
- Expected to reach 50% gross margin in 2021
- Sold over 2 million Stojo Products in 40 countries since we launched
- Found in leading retailers like Starbucks, Urban Outfitters, and Whole Foods
Stojo is at an exciting inflection point. Combining our projected revenue growth and gross margin improvement, we plan to operate at or near break-even or profitability on a monthly basis going forward.
The next generation of (conscious) consumers
Our customers are driving the zero waste and plastic-free movements.
Our customers are our biggest cheerleaders and brand ambassadors. They’re so passionate about our mission, and they can’t stop talking about Stojo.
We’ve built an incredible and passionate community that spans the globe. Our customers have found creative ways to incorporate Stojo and sustainability into their daily lives: from commuting, to road trips, to enjoying some tea at home.
Stojo is a press darling, and we continue to be featured in top-tier publications.
We sell our products in 40+ countries
Sales channels include wholesale, DTC & B2B
Our omni-channel strategy allows us to reach more consumers while increasing brand awareness and promoting our sustainability mission. We call it the Stojo "flywheel."
Alongside our DTC channel, Stojo products are also sold through our retail partners including Whole Foods, Urban Outfitters, and Starbucks. We also offer gifting & co-branding opportunities and have worked with clients such as American Express, Peets Coffee, and Starbucks.
Our gross margin increased from 27% in 2019 to 37% in 2020. Additionally, we have a line of sight to hitting a 50% gross margin in 2021.
With our increasing gross margins, we believe we can achieve consistent profitability by 2021.
A $164 billion market looking for eco-friendly alternatives
Stojo products are tapping into the drinkware and food storage markets that are growing ~5% annually
Stojo is positioned to grow within these markets because:
- Environmental concerns are driving consumers to eco-friendly alternatives with 50% of CPG growth coming from sustainability-marketed products
- More than HALF of consumers are willing to pay more for sustainable, reusable products
- 130+ countries have adopted a form of legislation to regulate single-use plastics and are looking for viable alternatives
Stojo is the affordable premium sustainability brand
Unlike most of our competitors, we have a healthy innovative product pipeline and a brand that consumers believe truly understands them and is aligned with their core values and beliefs regarding sustainability.
Stojo has differentiated from the competition by listening to consumers and creating products that are easy to bring with you, can be used anywhere, and let customers know we are working towards the same mission of ending disposable culture.
Stojo is on a mission to end disposable culture
Imagine a world where the things we buy actually clean up the environment
Stojo's mission to end disposable culture drives everything we do.
We are building Stojo to create beautifully designed products that make it easy for anyone to change their habits to help eliminate single-use waste. Our product roadmap showcases our dedication to the mission, and to giving our customers the beautifully crafted products they’re asking for.
We still live in a mostly Linear Economy. While the Recycling Economy is here to stay, and Stojo is very much a part of that, much work still needs to be done globally to:
- Phase out Linear Economy thinking and practices
- Achieve Recycling Economy-based consumer habits, commercial critical mass and economies of scale
- Pave the way for a truly global Circular Economy
That's where we are focused. Imagine a world without single-use plastic. A world where you can order takeout and your daily latte without the guilt of wasteful packaging. Stojo is focused on making this happen by propelling Circular Economy solutions for consumers and businesses.
Raised $1M in funding to date
Stojo has raised a combined $1M through convertible notes, a SAFE and equity from The Seed Lab and WeWork, in addition to friends & family.
We are a capital-efficient organization, and have turned $1M in funding into $14M in revenue.
We plan to continue our disciplined, capital-efficient approach with the capital raised through Republic.
Designed by a dad on a mission
Jurrien Swarts, Founder & CEO
As a dad and CEO, I started Stojo because I wanted to leave the world a better place for my kids. I wanted to create a brand that reflects my values, employs smart circular design, and adheres to regenerative business principles and practices.
I am committed to using the power of brand and storytelling to shift the single-use culture contributing to the destruction of our precious oceans and waterways.
+8 teammates making sustainable living easy