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There’s a huge disconnect between office perks and bathroom care
Today, companies are investing in culture more than ever. We see it in free perks like wellness programs, catered meals, and even entire game rooms. The fact is, companies that invest in perks have increased retention, attract top talent and create a happier, more productive work environment.
Unfortunately, bathroom care is a complete afterthought for most employers, and women are left with less than ideal situations. The bathroom plays an integral role for women, it's a safe place to refresh and recharge throughout the workday. On average, women make 3-4 bathroom visits every day or approximately 41 hours each year. With half the workforce being female, it’s time companies begin addressing their everyday essential needs.
The Lieu: the bathroom solution for women in the workplace
The Lieu is a modern bathroom care solution for offices, delivering premium grooming and hygiene products to women in the workplace. Our cost-effective service has a transformative effect on organizations. By offering women access to quality care products, the Lieu enables companies to enhance the overall workplace environment, improve morale and ensure an inclusive bathroom experience for female employees, members, and guests.
We’re more than a subscription service — we’re building better bathrooms
Each month, The Lieu delivers a curated supply of shareable hair, face, and body products, in addition to single-use feminine-care products and bathroom displays. From product curation to replenishment, the experience is tailored to every company’s needs and budget. Starter boxes are our baseline offering and are our recommended first month box. This enables us to customize product offerings for a company’s team in the months to come. Starter boxes have a varied selection of 26 full-sized products and 400 single-use products.
Bringing the best brands to over 8,000 professional women
To date, we’ve serviced over 8,000 professional women through partnerships with workplaces and female-centric events. This includes a paid pilot with WeWork across 3 locations and quickly growing. We have strategic partnerships with The Female Quotient and Mogul, who reach thousands of business women. In addition, we’ve established partnerships with industry-trusted beauty brands to bring offices the market’s leading products.
The Lieu is loved by companies and women alike
Cost-effective subscription plan for every office budget
The Lieu is primarily a subscription-based service. Subscriptions are determined by employee headcount and can vary from office to office. Starter boxes are our baseline offering at $500 per bathroom/month, which services, on average, 50-100 women per month. The gross margin on starter boxes are 43% but increase to around 50% as serviceable headcount increases.
Other streams of revenue come from our brand partnerships. Office bathrooms are a new distribution channel for brands to have access to prime buyers. We’ll monetize brands through preferred product placement, premium advertising space on our displays, and digital ad space giving our partners direct access to a highly targeted audience. Through these partnerships, we’ll bring in approximately 10-15% on affiliate transactions sponsorships.
The corporate wellness market is on track to be a $72B industry by 2023
The corporate wellness market is rapidly expanding and becoming one of the top ways for companies to attract and retain top talent. As more companies invest in culture, there is a big opportunity for The Lieu to reach women at work – a projected $40M market share by 2023.
The Lieu Effect: bringing B2B subscription service to scale
Unlike other grooming and wellness subscription services, the Lieu reaches hundreds of end-users through one central client: the company. This helps us reduce operations costs and presents a unique opportunity to be the market leader in feminine at-work wellness products.
One of the first to market
Established partnerships with industry-trusted brands
Growing distribution network of commercial real estate owner/operators
Proven core business model with diverse recurring revenue streams
Industry insights on client + partner needs
A team with strong backgrounds in product dev, user experience, partnerships, and logistics.
Office bathrooms 2.0
The first step of the “better bathroom movement” is broadening our distribution network. With our real-estate investors and partners, we are targeting commercial property owners/operators such as Tishman Speyer, Blackstone, Vornado and more. By entering through these channels we can scale with operators and integrate seamlessly with occupiers/tenants. We’re also aiming to grow within coworking and amenitized spaces, such as our contract with WeWork, and ultimately help us expand into new cities and markets.
We plan on increasing our product offerings and services as well. We’re aiming to build a robust client dashboard for consumption insights and data as well as a member's portal for women to earn points and product rewards. And finally, we’ll introduce The John – our men’s grooming and hygiene service that will complement The Lieu. Reinventing the office bathroom for all.
The Lieu is backed by the world’s leading property tech fund
The Lieu recently joined an accelerator program based out of New York City. Metaprop is the world’s leading prop-tech accelerator and venture capital firm. The Lieu is currently participating in its 22-week program and secured initial financing to drive business growth and accelerate market penetration.