The Town Kitchen, PBC Partners with Alter Eco to Save Over 3 Million Trees in Amazon
The Town Kitchen, PBC has joined Alter Eco and other OSC2 Members in saving over 3 Million Trees in the Amazon. We're proud to help create global impact while also creating local community impact with our model. See below for a snapshot of the partners, our role and overall impact this coalition is creating.
Excerpt from Press Release: As devastating fires continue to ravage the Amazon Rainforest, Alter Eco®, a sustainability-directed chocolate company with an annual, 10-year old agroforestry program in the Amazon, is taking immediate action. As the Amazon plays a vital role in regulating the global climate through absorbing carbon dioxide, the recent surge in wildfires further amplifies the importance for change and preservation.
Alter Eco has gathered a coalition of eco-conscious brands to help protect the Amazon and drive awareness about how to counter the effects of deforestation. As part of the newly formed Amazon Alliance, Alter Eco is protecting one tree in the Amazon for every product purchased during the month of September for a total of one million trees. The Amazon Alliance partners are making additional commitments to collectively protect three million Amazonian trees (approx. 2,463 acres) before the end of the month.
Together with Alter Eco’s longtime agroforestry partner PUR Projet, an organization dedicated to environmental regeneration and reforestation founded by Alter Eco France founder Tristan Lecomte, the Amazon Alliance is an example of brands working together to implement change for good. Alter Eco contributes annually to The Biocorredor Martin Sagrado project in Peru, an area made up of 147 million trees, and this region is where the Amazon Alliance conservation will be applied. The Amazon Alliance has been set up as an open model for other like-minded brands to join at any time, adding to the collective impact in the rainforest.