Despite winning over the hearts (and eyes) of 104 million viewers, the streaming service relentlessly tweaks and improves its offering. Having rolled out a major user-interface update at the end of 2016, the streaming giant - which added 5 million users in the second quarter of 2017 - has started taking the bold step of axing popular shows. ("We have to take more risk. You have to try more crazy things," says CEO Reed Hastings.) This year, Netflix received 91 Emmy nominations and is sinking US$6 billion into its original content.
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