It’s official, theCut has booked 3,000,000+ appointments. That’s over $75,000,000 worth of haircuts facilitated via our platform. The week before Christmas, we booked over 100,000+ appointments. All the while, maintaining double-digit growth as we’ve discovered more effective growth channels. With 491,000+ total users, we’ve nearly hit our year-end goal of 500,000. More than 27,000 Barbers have joined the community. More incredibly, throughout 2018 we increased the average number of clients per barber by nearly 40%. A testament to the value we’re creating for both sides of the marketplace.
The team is deep in the throes of the Square integration. Due to holiday scheduling, Square will be delaying the rollout of key releases for the SDK until the new year. Unfortunately, that pushes back our projected release date til mid-January.
As we reflect on the year, we view 2018 as our year of growth. We grew as a team, as individuals, and as a company. Usage metrics speak for themselves, yet what’s more difficult to measure is the intangible improvements made internally by myself and the rest of the team. Our ability to productively collaborate is undoubtedly linked to company alignment on our vision and mission. We've earned accolades, learned how to more clearly communicate and have developed skills as needed to fill gaps where necessary.
2019 will be the year of execution. During TechStars we tested our assumptions and built an execution plan from the results. The next 12 months will be a showcase of our ability to deliver on our vision. We’ll validate product-market fit by way of profitability. New user growth will be driven by partnerships and content creation. theCut will become a resource for engaging content generating more organic traffic. In the last month, we’ve also had interesting conversations with Groupon, where a deal would provide incredible value and distribution.