Customization has been a big trend in the luxury fashion market. Brands like Shoes of Prey and Alive Shoes allow you to design shoes from start to finish.
But a startup called True Gault, which comes out of beta next week, takes the process a step further by creating shoes that are customized to the biomechanics of a customer's foot. The brand has an iPhone app that allows customers to take three photos of each foot that are then processed using 3D measuring technology. The customer selects a particular heel style, which is then handmade in Spain to adapt to the unique characteristics of...
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