In any industry, knowing your target audience and their specific needs are necessary not only to acquire business, but retain it over time. Sports are no different. While in more established markets fan loyalty does drive ticket sales, sports teams are seeing more and more issues from lack of fan engagement during games.
South Carolina-based Bandwagon wants to power up the fan experience by using data analytics and market insights to help sports organizations get to know their fans and provide a customizable experience.
Originally set up as a B2C model, CEO Harold Hughes founded the...
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