Being an amateur historian, one of the most amazing phenomena I've ever noticed is the perception of the veteran. During Vietnam, treatment by their fellow citizens was unspeakable, but in today's world, the veteran is treated with incredible deference and respect. I have my opinions on the shift of perception, but best for another time. The point is, mention a cause that involves veterans and most Americans are already on board emotionally. Mix a veteran cause and a company asking for money, and you have a potentially successful Regulation CF. Because emotion is key.
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