When Whim launched two years ago, it was based on a straightforward idea: What if a dating app was focused on enabling real dates, rather than chatting?
Of course, plenty of actual dates happen as a result of Tinder and its imitators, but it can take a lot of awkward messaging to get there. Whim gets rid of those preliminaries.
Founder and CEO Eve Peters said the idea appealed to users, but there was one problem: Whim also asked you to identify the days in a given week when you'd be free for dates.
"Planning ahead was hard for people," Peters said. "With our culture becoming more and more...
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