BANKING ON CHANGE: As 3-D imaging gains ground, the progressive footwear brand True Gault is also taking an innovative approach to brand building.
Whittled down from 2,000 companies, the shoe label is now among the 39 start-ups on the investment platform Republic.co. Its new crowdfunding campaign enables those interested to become a stakeholder for as little as $100. The site has funded 17 companies with $2.5 million in the past 18 months. Republic's average investment is $500, which is considerably more substantial than Kickstarter supporters, which hover around the $25 range.
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