True Gault's Sandra Gault Appears on Reality Investment Show 'Meet The Drapers'
BANKING ON CHANGE: As 3-D imaging gains ground, the progressive footwear brand True Gault is also taking an innovative approach to brand ...
We guarantee fit.
If you are not 100% happy we will remake your shoes until you are thrilled.
Our smart, innovative technology and proven business model puts us ahead of competitors.
We’re disrupting the $65 Billion footwear industry in the U.S. with the opportunity to expand into other markets.
Significant traction with thousands of women scanning and buying, with over 30% repeat customers.
Ability to scale globally with our smartphone app and platform.
Opportunity to branch into product extensions (e.g. men's shoes), licensing and white labelling.
1 of 8 companies selected for Google’s Accelerated Growth Program in Q1-Q2 2017 (which helped launch Warby Parker and Casper).
CEO & Founder, Sandra Gault has a background in imaging technology at IBM & Kodak and two successful startups behind her.
The team at True Gault is comprised of seasoned business leaders and advisors.
True Gault is redefining the way women buy shoes. Traditional shoes are one-size-fits-all, but our feet do not conform to this standard. Research shows 95% of people’s left and right feet are not the same size. True Gault embraces this complexity, offering customers an innovative shopping experience and custom shoes fit each unique foot.
TECHNOLOGY & SYSTEMS
We have created our own proprietary fit-formula through 3D scanning to capture individual measurements - all via a smartphone. Using the app, the customer takes three pictures of each foot and a 3D model is generated. Traditional sizing is now irrelevant as the customer has their own unique size. Our backend system handles the order fulfillment, processing, and customer-fit-feedback. This direct-to-consumer experience keeps costs low which we pass on to the consumer via lower-priced, luxury shoes.
With thousands of women’s feet scanned, the app is already aggregating valuable, predictive data and becoming smarter with each usage. The more people who scan, the more refined our algorithm gets, the more accurate the fit, and the happier our customers are.
Our shoes are an affordable luxury (priced between $250-$350) and positioned to appeal to a broad demographic. We guarantee an exceptional, unparalleled fit, with unmatched comfort, and style, delivered to your door in under 4 weeks.
WHERE WE’RE HEADED
We have built a business model around the desire for custom-fitting shoes and have only just scratched the surface of this hyper-growth opportunity. Our next phase will be to increase brand awareness, expand globally, offer an Android version and launch new styles.
The idea emerged as Sandra stood in painful designer heels at a party, realizing that no amount of compliments could make her feel at ease. It was then she vowed that every woman, regardless of age, size, or shape of her feet, deserved a beautiful pair of heels that she could wear all day long, in comfort and confidence. So she channeled her three passions, fashion, business and technology into True Gault.
Sandra has over 20 years of experience in building business, leveraging technologies, and leading teams. Her experience at Kodak and IBM Corporation refined her skills in imaging technology to achieve her vision of customizing high-fashion shoes of the highest quality. She never sets foot anywhere without a pair of her true-fit shoes. To date she has taken over 5,626,290 steps (walked 1,674 miles), in her True Gault shoes.
* Shoe are valued at maximum of $350 per pair. Each investor will be given a 50% discount code (for $500 investment) or a code for number of shoes they are awarded (for $1000 or higher investment). Discount codes will be issued within 12 weeks after crowd funding campaign ends and expire 1 year from date of issuance. Investor can select any shoe from the True Gault collection.
** Includes above perk detail terms. Lifetime discount is assigned to one user and cannot be shared nor combined with other discounts.
*** Includes above perk detail terms. A 30-minute style consultation from True Gault designer or shoeologist can be held in New York City or done remotely. Does not cover travel to New York City or accommodations.
**** Includes above perk details terms, except for the 30-minute style consultation. Dinner valued at $500 total. Does not cover travel to New York City or accommodations.
***** Includes above perk detail terms. True Gault reserves the right to determine the final naming of the shoe.
****** Includes above perk detail terms. Travel value limited to $5,000 total.
A personal thank you from the Founder, Sandra Gault and a shout-out on social media.
50% off a pair of True Gault shoes. *
1 pair of True Gault shoes. *
1 pair of True Gault shoes and 10% lifetime discount.**
2 pairs of True Gault shoes. 10% lifetime discount. A 30-min style consultation from True Gault designer or shoeologist. ***
3 pairs of True Gault shoes. 15% lifetime discount. Dinner in New York City with Founder, Sandra Gault (up to 2 people). ****
5 pairs of True Gault shoes. A 20% lifetime discount. Dinner in New York City with Founder, Sandra Gault (up to 2 people). A shoe named after you or a loved one. *****
All perks at the $50,000 level. Plus design a shoe. Get a trip to Spain to visit the factory and meet the Co-Founder. ******
The use of 3D imaging technology is used to scan women’s feet and create luxury shoes that fit. The process is:
1. Download iPhone app
2. Scan feet
3. Browse and buy
4. Custom-fitted shoes are handmade in Spain
5. Shoes are shipped directly to customer
There is no current Android app. The company is working towards an Android version.
It’s a flat price per pair based on style:
Traditional shoe sizing is not used as 3D scanning technology determines the measurements of both the left and right foot. Shoes are handmade from these individual measurements.
In the event shoes don’t fit, the customer has 30 days to contact customer support. A new pair of shoes will be made at no cost.
The funds will be used to:
1. Increase brand awareness in the USA and beyond
2. Develop an Android application
3. Create new shoe styles
Feet are different and perfect fitted shoes are a great pleasure. Not only woman have different feet. Men too, like me and I wait for the day you make men's shoes.Thomas LocksInvested 4 minutes ago
I believe in this product. I like that it is handmade and high quality.Lisa KramerInvested 1 day ago
I believe in the conceptCarol GaultInvested 5 days ago
Good idea, strong leadershipDavid WeatherellInvested 8 days ago
I think the concept will succeed.Zack OgurInvested 9 days ago
The idea of having custom fitted and made, quality shoes was something that intrigued me greatly. I can't wait to order my 1st pair and the idea of also being a part of the same company was something I couldn't pass up.Laura BoswellInvested 11 days ago
my wife likes shoesrichard evansInvested 12 days ago
I am not too old to learn, young enough to believe and will share this information with like minded EntrepreneursH OverstreetInvested 12 days ago
I believe in this company and its founder, Sandra Gault! I have been a customer since day one and love all of my True Gault shoes. I wish great success for this company and its mission.Susan CoxInvested 26 days ago
I like the concept and feels it is the future.Kamran KhanInvested 26 days ago
Love the concept and know how good Sandra Gault isTimothy cableInvested 26 days ago
Love your shoes!!!!michelle maddenInvested 26 days ago
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