Recasher, a London-based fintech startup, has recently launched an equity crowdfunding campaign on Seedrs with a mission to raise €500,000 for the expansion of its loyalty program that offers instant e-money cashback to consumers.
The company described its loyalty program as an incentive for consumers to be able to collect instant cashback (i.e. e-money) rewards through its smartphone app at the time of their purchases at contracted merchants. Recasher noted that its program is not a niche or a specific program, but a "universal loyalty solution application" to all markets and...
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