A pen company with employees who don't use their own pen to write notes might raise eyebrows from investors wary of product quality.
So when FrontFundr launched its equity crowdfunding portal in early 2015, the startup always planned to use its own service to raise money from investors to fund growth.
"We wanted to first [validate] it with an actual client rather than using ourselves as a first customer," CEO Peter-Paul Van Hoeken told Business In Vancouver two days after the Vancouver company closed a funding round on December 21 that raised $650,000 dollars from more than 200 investors....
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