Recap of 2019 & 2020 here we come!
It’s been a great year. Before jumping in head first into 2020, it felt like a good opportunity to go over our accomplishments and goals this past year.
A year of Growth
A major move for us was going from self-distributing to partnering with a local distributor gaining statewide representation. This allowed us to expose our strategy and brand to a much broader customer base with delivery & warehousing logistics and a full sales team. Within the first 3 months we surpassed our first year’s sales.
Obtaining this broader reach we were able to supply important accounts with a need for more efficient & quality cocktails. To name a few great partnerships: Bareburger a small local restaurant chain with 22 locations in NY City alone and we are now their cocktail program in NJ & CT as well. Blue Note Jazz Club has become a key partner for us we are so proud to be featured in this one of a kind music venue, a true New York staple. We are also humbled to be the unique cocktail offering of a very avant-garde music venue: National Sawdust.
In a continued effort to expand our exposure to new markets, we partnered with a travel distributor focused exclusively on airlines, cruise ships and railroads. We have been in ongoing negotiations with a national airline. (stay tuned)
Launching new cocktails is always such a great challenge for our team, making sure we hit a new taste palette and a perfect balance. The pressure was on for our very first agave cocktail as so many were requesting it. We managed to successfully import Tequila from Jalisco and finally came out with our very own Margarita : La Nina, Marigold & Kaffir Lime. It’s been a great hit so far and we are excited to get into the New Year and see its growth.
As a female founder company, we were very honored to win the She Worx competition and pitch at the Founders & Funders event. It’s crucial for our team to expand our network and connect with great innovative minds. With more conversations around the brand happening, we saw the need to grow our sales force and now have a wonderful sales representative that work for us on major deals (Good news to come...)
We handcrafted, produced & sold over 100k cocktails in one year.
…and now we are looking ahead, this is just the start!!!
Our founding team couldn’t be more thrilled to announce that we are closing on our new location. 5000 square foot to build a modern and unique space; the very first cocktail hub in the world! We are taking bar and product sustainability to the next level with a fully vertically integrated production and all drinks on tap! With the expansion we will seek out additional talent to become part of our team for production but also for the venue, as we will need a bar manager / event organizer.
As you know we are set to be in New Jersey, Connecticut, Massachusetts, Maryland /DC area and Georgia in the first quarter! It's a real thrill to be expanding our network, we are confident the local partners we have chosen will do a great job representing us. We will of course be on routes ourselves talking to venues, hotels, bars & restaurants about how we can expand their offering while making them more profitable, more efficient and less wasteful.
We are looking to California, Illinois and more for the mid-year!
…oh and there will be more cocktails in the making too.
Thank you to over 350 investors so far. Visionaries setting a path for the future with us.
There is no better time than now if you are yet to invest, we have proven a great deal while bootstrapping in our first year… see what we can do now!
Happy New Year to all from your founding team!
Roxane, Darrem and Julian