Wayzn demand exceeds inventory for 2020
Demand for Wayzn for Doors has temporarily outpaced our ability to keep it in stock. We are in the process of producing additional inventory and we expect to resume shipping in January 2021. We've updated our website to notify new customers that we are backordered and we've decided to reduce our advertising investment for the remainder of the year accordingly. We anticipate these factors will have the impact of shifting revenue to 2021, thus reducing Q4 revenue this year, and we've updated our forecast and financial projections to reflect these assumptions. Please see the Traction and Business Model sections for more detail. Despite the reduction in advertising, Wayzn continues to receive significant earned media exposure including this week's inclusion on PetPals TV and the soon to air profile on CBS' Henry Ford inspired Innovation Nation.