Progress on Key Objectives
This week, I wanted to focus specifically on our top priorities related to positioning the company for its institutional priced venture round. In addition to the continued growth of our platform, the primary use of proceeds through the Republic offering are being allocated to IP Protection through patents, placement of several key roles, as well as our rebrand. We have begun working toward each of these priorities to allow us to move from the closing of the current offering to the commencement of our institutional round - which will enable scaling of the platform – as efficiently as possible.
We believe the propriety systems and software we're developing - central to the innovative user experience, as well as the magnitude of the opportunity - should be protected before being exposed to institutional investors. Working with company counsel at Dentons, we have begun the process of patenting key components of the software.
As I reported last week, we have finalized the selection of our CTO, and couldn't be more excited about where we landed. We have also been considering many incredible possibilities for Operations, Finance, Merchandising, and Marketing. We're narrowing down candidates, positioning ourselves to finalize selections, at the right time, based on our progress. We expect to announce our heads of Marketing and Merchandising within one month.
Regarding the rebrand, I'd like to thank all of you who participated in the poll. Your feedback was very helpful, and it was great to have you involved in the process. The final names selected, in part based on the poll, were Lyvv, and Moro. Unfortunately, we hit a bit of a snag as there are potential trademark conflicts with both of these brand names. While this is something we are exploring further, we're cognizant of the fact that we may need to go back to the drawing board for the right brand name.
Lastly, we are overwhelmed and humbled by the amazing messages and support we have been receiving from many of you. It is quite exciting to have expanded our network through this offering in such a meaningful way. Many of you are leaders in related sectors, including design, marketing, finance, media, furniture, and technology and we place huge value in your perspectives, experiences, and networks. In addition to wanting to express my gratitude once again, I thought I'd share some of your amazing messages for why you decided to get involved with WeLivv, below.
'I have worked in the furniture and furnishing industry for many years, so I am aware of the problem that WeLivv is trying to solve. Many big guys lack the detail of what they are trying to put in.' -Shakeel
'I like that there is large growth potential in this market, and you are offering more than what the current competition is doing.' -Douglas
'I LOOOOVE interior design, and a pet peeve is never finding what it is I love in a picture! Thank you!' -Ayrica
'I believe this is where the future is heading.' -Karl
'I have envisioned a software program/app like this for many years. So happy someone is doing it!' -Susan
'I am in the business and believe this is a winning concept.' -Merilee
'Getting a visual layout and then being able to choose is exactly what you see should be the expectation for purchasing furnishings online.' -Neva
'My daughter is an Interior designer/ developer working out of Portland OR. I am very attracted to the business idea.' -Aldwyn
'Virtual shopping seems to be on the rise. WeLivv appears to be appealing to an itch that needs scratching.' -Edward
'I invested because I believe in making a difference in the world of changing how people shop for furniture and what WeLivv is trying to accomplish is an awesome idea, and I'm happy to be a part of this GREAT idea.' -Connie
'I work for a general contractor, and we work with many interior designers. This looks useful to possible clients.' -Michael
'If I am searching for products online and see an item I want to purchase, I want to be able to click on that item and purchase. That, to me, is a WIN.' -Mary
'Loved the CEO's past work and future vision.' -Derek
'I invested because I love interior design. Sometimes I've seen photos of things I like, but don't know where to find them. This will make it so much better to find those things.' -Lorelei
'I work in the home improvement industry and see a real need for this product.' -Ana
'I feel this is unique from the other competitors.' -Wineetha
'I share your vision.' -Joseph
'Potential size of TAM and apparently unique marketing concept and model.' -David
'I invested because the concept and platform is very unique and believe needed in this particular space. The features in the interface should make it easy for users to navigate to and through the products they are interested in.' -Reginald
'I believe in the concept of buying furniture.' -Carmen
'I have been in the furniture manufacturing business all my life.' -William
'This company is perfect for the furniture market, which is virtually untouched as of right now. WeLivv AI system is the future for shopping for furniture.' -Donte
'I like the concept of viewing designer photos of elegant furniture and products and how the items look in a variety of rooms/homes. This saves the busy high-end customer from having to go from store to store.' -Barbara
'I invested because I believe this is a great solution for a new way of purchasing furniture.' -Phuong
'WeLivv is a great concept. I would use this service myself since you can actually purchase the items you find. When I search for an item and end up on a site like Houzz, I just move on.' -Janette
'Potential growth is enormous.' -Hubert
'I believe this is an untapped market, and if you can get the software correct, then you could change the market entirely.' -Nicholas
'This is a genius idea. Just to be able to order anything from a picture and then be able to see it in your home visually - this takes home decorating to a whole new level.' -Cindy
We love hearing from you, keep the messages coming.