Join the waitlist at nailbot.com

Deal highlights

• Active Seed Round led by Halogen Ventures - $1.1M raised to date 
• Nailbot: Disrupting the $15B+ Global Nail Care Market 
• Grassroots Support: 33,000+ Nailbot waitlist subscribers, Community partnerships & Ambassador recruitment
• Intellectual Property Protection
• Winners of Best Product Using Computer Vision @ Embedded Vision Summit; TechCrunch Disrupt Startup Battlefield Finalists; First Runner Up, Robot Launch; FounderMade's Future of Beauty Challenge Winner
• Strategic Accelerator Participation: Founders Factory & HAX Hardware

Problem

Women have painted their nails with lacquer, polish, henna, ink or other substances for over 5,000 years to express themselves creatively.  Nails can change from week to week or even day to day. Yet we still predominantly use a method that has not changed in a century. 

Analog Methods: DIY can be messy. Nail Salon trips are inconvenient & expensive.

Solution

Nailbot  – Turn your smartphone into a portable nail salon!

Preemadonna has created a family of Nailbots - devices that automate the nail decoration process. Lacey, the first Nailbot, prints instant custom nail art directly on nails using your smartphone! We leverage the vision capabilities and processing power of your smartphone to make the Nailbot affordable and accessible.

How Nailbot Works

Prep 

We recommend painting your nails with a lighter colored base polish to make the art pop. You can use any major brand, but we will recommend and include polish in the Nailbot Kits. You will also need to use a pre-print polish that comes in the Nailbot kit. We have plans down the road for creating our own 2 and 1 formulation (base polish + pre-print coat.)

Personalize

Choose whatever you’d like to print from our mobile application that works with the Nailbot. The mobile app is paired wirelessly and is your entertainment portal during the entire Nailbot prep and printing process. You will be able to select licensed art from partner galleries, free art from open source galleries, import from your camera roll or  select third-party applications, and eventually design within the app.

 Print

Put your finger in the finger cradle of the Nailbot (if Lacey or Grace Nailbot) and tap print on the screen of your smartphone. In about five to ten seconds that image will print on your fingernails.

Why We Are Unique

Intellectual Property 

Preemadonna has protected its technology and brand through its strategic international patent portfolio and trademark positions. Specifically, Preemadonna owns the IP directed to several aspects of the innovative Preemadonna system and processes. As of February 5, 2018, Preemadonna has one issued US patent and additional assets in the US, Europe and Asia. Preemadonna also has trademark applications in a number of jurisdictions for its brand and product lines.  

For more details, please refer to our Form C Patent and Trademark Application Section

Product Roadmap: Family of Nailbots

We have been working on various models and configurations of the Nailbot to address different segments of the market. For example, the Tess Nailbot uses an ampule or pod and contains material more similar to traditional nail polish. Our goal is to eventually decorate the entire nail to automate the polish change. Our intellectual property portfolio also reflects this vision.

*The features, components, mechanisms, launch dates, printing specifications and industrial designs of the Nailbot product family are preliminary and subject to change.

Business Model

1. Hardware. Preemadonna charges for Nailbot Kit (includes Nailbot printer, starter cartridge, starter nail care kit).
2. Mobile Platform.  Preemadonna also charges consumers for advanced features of the mobile application that powers the Nailbot. Preemadonna may also receive revenue from brands and partners seeking to advertise or monetize on Preemadonna’s platform to reach Preemadonna’s consumer base. 
3. Consumables.* Preemadonna plans on monetizing nail care replacement kits that work with the Nailbot that we can send directly to consumers based on usage of the Nailbot.

 *In future generations of the Nailbot, Preemadonna may generate more revenue from recurring physical consumables.

Traction

1. Technology Accolades:  Winners of Best Product Using Computer Vision @ Embedded Vision Summit; TechCrunch Disrupt Startup Battlefield Finalists; First Runner Up, Robot Launch; FounderMade's Future of Beauty Pitch Challenge Winner
2. Grassroots Mobilization: Get out the Nailbot

• 33,000+ Nailbot Email Waitlist: Driven by Social Media Videos & Live Demos
  
• 1,300+ Volunteer Preemadonna Ambassadors Sign-ups 
  

• Sponsors of G.I.R.L. 2017, the 54th Annual Convention of Girl Scouts of USA . This was the largest girl-led event for girls and young women in the world.  Preemadonna showcased our Nailbots and prototyping journey to 10,000 attendees to drive customer education & support.
  
• Community Partner Testimonials

  

3. Mobile platform outreach. Since emerging from stealth,  Preemadonna initiated Facebook Live Nailbot demonstrations with several media brands and influencers with large female consumer audiences which resulted in customer education, product awareness and waitlist signups.  Entities that have agreed to have Nailbot art collections upon launch include Brit + Co, Hello Giggles, Cute Polish & MakerGirl.

Press

Nail Care is a $15b Global Market.

Preemadonna is first focusing on the pre-teen and teen segment of girls (“Preemadonnas”) in the United States (21M total) that decorate their nails regularly. 92% of girls aged 8-18 decorate their nails regularly (at least once a month) and 14% decorate their nails at least once a day. It is the most popular form of cosmetic amongst that demographic. The average US teen spends around $963 on cosmetics and accessories. Our first product, the Lacey Nailbot, addresses this target segment and acts as a “Snapchat for Nails” with its instant fun prints on demand. 

Our strategy is to grow with these Preemadonnas and eventually provide an experience for every Preemadonna in the home - whether you are 6, 16, 36 or 56. We intend to deliver a Nailbot that suits your needs from our starter Nailbot (Lacey), toy Nailbot (Gracie Nailbot) to full nail art coverage (Grace Nailbot) to eventually a Nailbot that paints your nails with a one time use pod or capsule (Tess Nailbot). The hardware kits (Nailbot) are powered by our Preemadonna software, art and content marketplace. 

*Nailbots are named after inspirational women. Lacey is named after Ada Lovelace. Grace and Gracie are named after Grace Hopper. Tess is named after Tess McGill - Pree's favorite character in the movie Working Girl.

*Select Market Size Sources: Statista; Grand View Research Inc., Mintel; Statista

Preemadonna Vision: Creative Expression Economy. Nails are the first step. We plan on leveraging the same art marketplace, connected hardware expertise, mobile printing architecture, and customer outreach to enter other lucrative categories including temporary tattoos and henna tattoos, wearables and crafts.

Fundraising

Preemadonna closed a $1.1M seed round in late December 2017 from prominent industry investors. Jesse Draper lead the round with Halogen Ventures and took a board seat. All existing convertible notes or safes converted in the seed round (the $1.1M raise reflects this conversion.) Other investors include  Per Capita Ventures, SOSV, QVP, Helen Greiner (co-founder iRobot), Charles Huang (founder, Guitar Hero), Meghan Asha (CEO, FounderMade), & Charles Songhurst.  Preemadonna was also selected for the following prestigious accelerators:  HAX Hardware (Shenzhen, China) & Founders Factory (London, United Kingdom).

Our Focus: Ship the Lacey Nailbot!

We emerged from stealth mode in late 2015 and have been improving prototypes,  incorporating customer feedback and raising capital from value add investors. We are committed to shipping Nailbots to our Indiegogo and Kickstarter backers this year (approximately 750 units) with beta and pre-production units, before we open up pre-sales to our existing waitlist.

Building a Technology Company with the Next Generation of Girls

Bringing the Nailbot to market requires the skillsets, experiences and perspectives of diverse group. Our team reflects the ambitious mission of Preemadonna - mobilizing the next generation of technologists, democratizing self expression and inspiring creativity with on demand printing applications. Our management team is complimented by an all star roster of Preemadonna artists, coders and marketers that both use and create our products and platforms. Read more here.

Pree Walia is the CEO & Co-founder of Preemadonna. Previously, Pree worked at high growth venture backed hardware start-ups focused on LED lighting and building automation. Pree started her career working in grassroots politics across the United States. She is passionate about causes that impact women and girls and is a certified volunteer domestic violence counselor. Pree serves on the Board of Advisors for MakerGirl, a nonprofit that inspires young girls to pursue STEM fields. Pree was named one of the "25 Women in Robotics You Need to Know About" by Robohub. She holds an MBA from the University of Chicago and a BA from Northwestern University, and is a Delta Delta Delta.

Casey Schulz is a co-founder at Preemadonna. Casey has diverse systems engineering experience building quadcopters, satellites, cartesian robots and small motion control systems. Casey has worked at NASA Ames, the National Ignition Facility at Lawrence Livermore National Laboratory, Accel Biotech and Techshop. Casey holds an MS in Mechanical Engineering from Carnegie Mellon University and a BS in Mechanical Engineering from Santa Clara University. She loves crafting and is passionate about teaching girls and diverse communities about technology, especially robotics, through her work.

Jesse Draper is an investor in Preemadonna and serves on the Board of Directors. She is the founding partner of Halogen Ventures, as well as creator and host of 2015 Emmy nominated television series,“The Valley Girl Show”.  Jesse is a 4th generation venture capitalist. Through her show and ventures, she’s helped pioneer the way in digital media and has an initiative to interview 50% women in technology. She is a new mom, a graduate of UCLA and a Kappa Kappa Gamma. Jesse is the ultimate Preemadonna and passionately supports our mission to build a female consumer technology company for the next generation of girls.

 Why Preemadonna matters to me.

The past 5 years of my life have been spent bringing Preemadonna to life. What started as just a big idea - a robot to decorate nails ("jetson" style) turned into my passion. Along the way, I encountered public successes and setbacks. I recruited makergirls, engineers, interns, coders, hackers, artists, and other investors that believed in a technology company for the next generation of girls. The Nailbot is not just a beauty device to us, it’s a tool to express ourselves creatively. We want our Preemadonnas to make, design and eventually code their own art. We want our users to be creators of technology. 

SMART BEAUTY

Some ask why the name of the company is Preemadonna and not Nailbot. Well, it's simple to me. Nailbot is a product line, and a very exciting one. But the Nailbot will only get better (and cheaper) the more it's used by our community. Our community is full of dynamic and creative young women with big dreams and innovative skill sets that still enjoy a traditionally "feminine" beauty routine with nails. That's not a contradiction. We feel like Preemadonnas when we get our nails polished, and the Nailbot is the enabler of that experience. 

Being a Preemadonna really means that you are original and comes from the Italian for "first lady". Over the years, it's been given a negative connotation for someone that is too pushy or "diva" like. We believe it means someone that is smart, beautiful, original, creative and dynamic. We are taking back the word and turning it into something that is overtly considered feminine and simultaneously powerful— Preemadonna.

We've worked on this venture because it's part of a bigger ecosystem and movement. It’s bigger than just increasing the number of women in STEM & STE(A)M, it’s bigger than changing the ratio of women in venture capital or female CEOS — it’s about channeling the power of being born or identifying as a woman, with all of its gender constructions and assumptions, into something extraordinary using our consumer power and investing in other girls and women.

Thank you for considering an investment and joining our mission. We will make you proud. 

Pree Walia

#GoNailbot