I've received a lot of inquiries from my article " How Startups Can Win In The Crowded Sports Market." In it, I discussed a number of winning strategies to apply to your startup such as cost leadership, product differentiation and buyer composition. The subsequent question I keep getting asked is, "But where should I enter the market?"
Go-to-market strategies are action plans designed to achieve a competitive advantage over incumbent competition. Successful market entry is an indicator that you have identified an optimal level of the overall industry, have the right positioning to...
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