Tinder is so last year. In 2017, dating apps will get more selective.
To add more fuel to the anti-2016 fire, dating experts are calling it a bad year for dating trends. "I wanted so bad to say something pos...
Dear Investors and Friends of Whim,
2017 is racing along and seeing as it's March already, I wanted to drop you a quick note to let you know about our progress and goings-on at Whim.
1) Thanks to momentum from the Republic campaign, our monthly active users have more than doubled since pre-campaign numbers.
2) We're seeing traction across new cities. Our first main markets were NYC and SF. Now we're seeing dates happen in LA, Chicago, Philly, Washington, D.C., and Boston.
3) We've raised additional funding beyond the Republic round from various angels who contacted us after the crowdfunding period closed. We will continue accepting new investments under these terms until the end of March.
4) We're heads-down in development of Whim 2.0. Our new product will simplify the user experience, increase follow-through and accountability, and generate greater real-life value for users.
Thank you for being a part of our journey. Hope your year is off to a love-filled and whimsical start!
Founder & CEO
Company pioneering the next evolution of online dating
12,000 registered profiles as of Oct. 2016/ Growing 20% month-over-month
$2+ billion growing market with proven revenue models
People spend most of their time and energy swiping and texting, instead of connecting face-to-face. The majority of users want dates, but apps force them to play a game of matching, messaging, scheduling, and waiting. This leads to widespread frustration, high user churn, and a sentiment commonly known as “dating app fatigue.”
The chat-centric model is a relic from the 1990s. In 2016, technology-driven meetup coordination is not only possible, but also expected from a generation of mobile app users who get almost everything “on demand.” Whim uses scheduling tools, matching and venue algorithms to set users up on dates with the people they want to meet, at a time and place that's convenient for them.
Whim is the only app that genuinely prioritizes meaningful, real-life interactions. 70% of matches on Whim result in actual dates, versus less than 11% on other apps:
Whim makes dates happen based on when and where you're free, and whom you want to meet. Simply:
Open the app
Indicate when you're free
Match with someone you like
Whim takes care of the rest!
Whim schedules your date and alerts both of you via text message. Upon opening the app, you find a recommendation for a specific cocktail bar, wine bar, or cafe located roughly equidistant from the two of you, as well as your date’s contact information so that you can be in touch just to confirm the details. Seamlessly, you find yourself out on a real-life date in as little as a few hours later -- without any significant work or buildup.
Social science experts agree that other dating apps’ emphasis on predictive matching algorithms and virtual online interactions is misguided. Along with frustrated singles everywhere, they too are calling for a solution that puts the emphasis back on in-person interactions.
We started working on Whim in 2014, when we realized that the current slew of dating apps was actually causing significant frustration for relationship-seeking singles. A lot of hard work, testing, iterating, consulting with experts, user interviews, and research went into building our MVP (minimum viable product). Dave McClure’s 500 Startups accelerator recognized the value in our first product and admitted us into Batch 10, in spite of being much earlier stage than they typically allow into their program.
After 500 Startups’ coaching and continued iteration, Whim launched in the App Store to San Francisco and New York City in 2015. The app instantly gained organic traction, accumulating thousands of users in those cities based purely on earned media and word-of-mouth. 3,500 users signed up for Whim in its first month, and we quickly earned nods in TechCrunch, Fortune, ProductHunt, Los Angeles Times, and more.
For the past year, we have continued to grow almost exclusively through organic sharing. Our metrics tell the story:
Direct feedback proves that we are headed in the right direction:
Building upon the success of Whim 1.0, we’re currently hard at work on our second major release. Among countless improvements based on both qualitative and quantitative data from our users, Whim 2.0 will include:
A new subscription revenue model and a move toward more premium experience positioning
Built-in incentives for dating follow-through and accountable behavior, and disincentives against “flaking”
A simplified scheduling process, balancing the need for planning with the desire for spontaneity
Brand new UI/UX by one of the Valley’s top designers
Whim has already accomplished impressive traction with very little funding to date. We’ve been covered by major media outlets and have received an overwhelmingly positive response from our users.
Online dating is a $2+ billion industry in the U.S. alone, growing 14% year-over-year. Internationally, the space is still relatively unsaturated and has even greater potential for growth.
Our mission is to influence dating and social culture in a positive way. We believe people are better off meeting each other in real life versus endlessly swiping, texting on their phones, and going nowhere. By investing in Whim, you’re supporting a movement of love and genuine connection.
Your investment in Whim will allow us to:
If we exceed our minimum fundraising goal, our plan is to:
Accelerate growth and acquisition
Release Whim for Android
Investing in this crowdfunding opportunity through Republic allows you to be an angel investor in Whim under the provisions of Title III of the Jumpstart Our Business Startups Act of 2012 (known as the “JOBS Act”) and Regulation Crowdfunding. The financial instrument for your investment chiamata a Crowd Safe. With a Crowd Safe, your investment automatically converts into stock when Whim undergoes a liquidity event - in other words, when we are acquired or have an IPO.
The valuation cap specifies the maximum valuation under which your investment will convert into shares. Whim's valuation cap for this round is $5 million. If the company is acquired for less than the valuation cap amount, the discount provision gives you a discount to the valuation. The discount provision for this round is 20%.
I have been involved in the online dating space - as both a product designer and a customer - for nearly a decade. Two years out of Stanford and single in San Francisco, I began in 2006 as a user of Match.com. From early on, I lamented the time and energy wasted in moving past the messaging zone and into the real-life zone. On a regular basis, I found myself spending over an hour a day managing messages with potential dates, with only a fraction of those conversations culminating in actual meetups. When I did eventually meet these people, most of them disappointed after the back-and-forth text messaging buildup.
In a day and age where mobile technology enables us to get almost anything “on-demand,” I wondered why dating apps still felt so exhausting and inefficient. In search of answers, I founded my first dating startup in 2008, earned a nod as a TechCrunch50 nominee, and went on later to lead product development at OKCupid Labs. In 2014, armed with learnings from that first venture and my time at OkCupid, I took the entrepreneurial leap again. I rounded up an awesome development team, built our MVP, got into 500 Startups, and officially launched the following year.
My team's philosophy – which is supported by sociologists like Eric Klinenberg and Eli Finkel (not to mention your grandmother, by the way!) – is that face-to-face interaction (not algorithms, and not texting), is the best way to get to know someone and see if there’s chemistry. With that in mind, we go to work every day with a goal to make getting to that meaningful in-person moment as efficient, delightful, and worthwhile as possible.
These days I'm single, and I love using Whim to meet people in a way that feels effective, fun and even a bit magical. I'm excited to be crowdfunding for this company. This is modern dating, funded by the people, for the people! I hope you'll join us.
We wanted to share this recent email from one of our users:
Let's create more stories like this one!
Special badge on your Whim profile, our heartfelt gratitude, and a mention on our website
Early access to Whim 2.0 + special badge on your Whim profile, our heartfelt gratitude, and a mention on our website
Set of Whim stickers + early access to Whim 2.0 + special badge on your Whim profile, our heartfelt gratitude, and a mention on our website
3 months of Whim Star Membership + set of Whim stickers + early access to Whim 2.0 + special badge on your Whim profile, our heartfelt gratitude, and a mention on our website
Lifetime of Whim Star Membership + set of Whim stickers + early access to Whim 2.0 + special badge on your Whim profile, our heartfelt gratitude, and a mention on our website
Personalized dating/relationship advice from Whim's CEO + all previous perks
Lunch with Whim's founder + all previous perks
Dinner party with Whim's founder and other $15k+ investors + all previous perks
Whim is a new mobile dating app that sends users on real-life dates instead of aimless swiping, meaningless matching and endless texting. Whim is currently available for download in the iOS App Store.
After creating a profile, you tell Whim when and where you’re free, browse profiles, and choose the people you’d like to meet. As soon as two of you with mutual interest have your schedules align, the app selects a local bar or cafe and sets you up for a date. Once the date is set, matched users are encouraged to get in touch and confirm plans with each other using their personal phone numbers. After the date, Whim asks you for feedback about your date (which is seen only by Whim admins, not by your date).
Other dating apps are essentially match-and-message platforms that give users a way to chat with one another. It turns out that matches on these apps result in actual dates less than 11 percent of the time! Users waste significant time and energy on conversations that lead nowhere, or that ultimately disappoint.
Whim, on the other hand, sets users up for real-life meetings right away. It's the first and only app to offer a true dating service -- taking matches offline and turning virtual connections into real-life dates.
Whim doesn’t have a messaging feature because texting is an inefficient -- and mostly ineffective -- way to get to know someone. Nearly 80 percent of messages on other dating apps go unanswered altogether, and it takes an average of two weeks of back-and-forth messaging to get to a real-life date. Additionally, time spent messaging leads people to build up a false sense of rapport that often leads to unrealistic expectations.
Once Whim users match, they do generally contact each other via one another’s cell phone numbers. However, since the date is already arranged, their messaging tends to be efficient, direct, and limited to confirming plans that are already established.
Whim is deeply committed to ensuring that our users have a safe and enjoyable experience dating through our app. We hand-screen every profile before it is approved and accepted into the community. In addition, should there be any reports of bad behavior via our app's built-in feedback feature, we are able to respond immediately and remove the offending user from the system.
It's currently free to download Whim and go on dates! Users can choose to upgrade to Star Membership to take advantage of premium features. For example, “Connect Now” is a feature that lets you get in touch to plan dates with your matches directly even if your busy schedules don’t align in the app right away.
Absolutely. Whim users can choose to view and engage with either or both genders.
Currently, Whim earns revenue through in-app purchases of recurring monthly subscriptions that give users access to additional, premium features in the app. A future release of the app may require users to pay a small monthly fee in order to use the service, after first experiencing the app through a free trial.
Our early marketing strategy has focused primarily on earned media (PR), in-app sharing incentives, and word-of-mouth. With additional funding, we will invest in content marketing development as well as paid advertising on Facebook and Instagram.
Whim is backed by 500 Startups (Dave McClure) and other angel investors.
IAC (Interactive Corp., owner of Match, Tinder, and OkCupid) is an extremely active acquirer in the dating space. Other potential acquirers include eHarmony, Zoosk, Spark Networks, and other dating-focused organizations.
Whim successfully raised $216,758 from 509 investors on December 31, 2016
Intrigued with the monetization possibilities of the places that the app recommends people meet at.Woo-Jin ShimInvested 3 months ago
Curiousity, mostly.Stuart SlackInvested 3 months ago
It seems like a good business model and it's fun to put money where mouth is & bet on a prospective winner.Ben BassInvested 3 months ago
I know how crappy the other sites are.Tamara JeffersonInvested 3 months ago
Women have a unique perspective on practical applications of technology for ordinary people.Peta HoyesInvested 3 months ago
As a "dater", the effort involved to go on a single date is both daunting and exhausting. Something this simple makes a lot of sense.Monica PossInvested 3 months ago
I invested because I hear lots of complaints about other apps currently available. And it seems low risk!O ZapataInvested 3 months ago
I invested in Whim...because I like the company's new vision for online dating. Thanks. (Kelvin)Kelvin CoxInvested 3 months ago
After reading through all the materials on Republic about Eve, her background, the stats about online dating, about the Whim philosophy and the market space for this app, I decided it was a no-brainer. And quite possibly, a win-win for me. AMSAndrew StreiberInvested 3 months ago
I invested because I am someone who has used all the dating apps and Whim is just different, its unique, and it gets straight to the point rather than wasting time. Living in NYC everything is so fast paced and this is the perfect app for that.Philip DaCostaInvested 3 months ago
It's a revolutionary idea for a dating app - I hope it does well and I'd love to try it as soon as it becomes available on Android in Ireland!Sinead CoyleInvested 3 months ago
I believe in Eve and Whim!Anthony SayeghInvested 3 months ago
just trying the republic platform.Kushagra ShrivastavaInvested 3 months ago
I believe in this company!Philip Haywood ReynoldsInvested 3 months ago
Simple to understand how Whim will grow and succeed.Nick AInvested 3 months ago
The company has huge potential, dating sites and apps are a billion dollar industry and the opportunity to be an early investor could not be passed up!John JudnichInvested 3 months ago
I invested because dating apps are the way of the future and because the best way to get to know someone is to meet them. Whim allows you to skip over a bunch of hurdles and actually meet people. Can't wait til it's released in Chicago!Renee MillerInvested 3 months ago
This investment idea looks appealing. Most of the companies and start ups in the dating realm tend to do very well especially if they innovate and adapt. My gut feeling is two years down the line, this company will be going places!!! Lets watch!!!WILLY ROTICHInvested 3 months ago
By all reports a good startup.Dick HalliganInvested 3 months ago
recommended by First Stage Investor.Ron BurrierInvested 3 months ago
Recommended by First Stage Investor investment letterDaniel EngdahlInvested 3 months ago
I feel that this is an excellent idea that can do wonders!Aashray YadavInvested 3 months ago
Strategy to disrupt the current online dating paradigm. Its long overdue.Steve MorseInvested 3 months ago
I would like to see people build solid, healthy and holy relationships. We need to be less on social media and connecting with others.Terrence KissellInvested 3 months ago
Promising opportunity with a solid team.Soham BhatiaInvested 3 months ago
I believe your product.Adesina IdowuInvested 3 months ago
I believe in the business model of this startupEmanuele TorriInvested 3 months ago
Looking for a good investment in a start up company. I hope to watch them grow and in turn how for a good return on investment.Michael FessInvested 3 months ago
I invested because I think Whim has a good business model!Francis FortiniInvested 3 months ago
The story works for me. The presentation tells a compelling story, I believe there is a lot of potential with this group.Ervin KalajInvested 3 months ago
First with the next generation dating app - good chance of getting a significant return on my investment in a couple of years.Jim ShekhdarInvested 3 months ago
I believe this is a service that will actually help people meet one another and avoid wasting time trying to connect with their mobile devices.Wade HowardInvested 3 months ago
Good idea with good image and seems to have the right execution.Ignasi SospedraInvested 3 months ago
Whim seems to be a great opportunityMarc LadnerInvested 3 months ago
If you stay as good as you have been I want a bigger part of your success.George LambrakisInvested 3 months ago
The idea is great and has huge potential!Hiral DesaiInvested 3 months ago
Whim sounded like a great, practical idea to actually get guys & gals on dates with each other. I was impressed by the founder.Kurt WickhamInvested 3 months ago
I see a potential in online dating and the idea of less manual interaction is exciting.Aravinda Kumar Reddy YempadaInvested 3 months ago
Whim is an excellent investment when you consider risk vs. reward.Ron ChandlerInvested 3 months ago
The concept is a great ideal. This Dating site cuts to the chase by allowing couples to meet in person sooner than later. I surmise most couples are rather anxious to meet one another anyway and evaluate rather this relationship has a chance.Michael ArtisInvested 3 months ago
I think this is a great opportunity for investors, with a great concept, and has a woman running it. Seems like a sure thing!Linda JuddInvested 3 months ago
I believe that Whim is based on a fresh and viable date service concept.James G HolwayInvested 3 months ago
I've long followed the business ventures of Eve Peters and find her passion for the online dating space and her work ethic both inspiring and empowering. I am excited to do my part to help see this project find the success it deserves.Joseph RubinInvested 3 months ago
I invest in a lot of start-ups. Whim looks like it has great potential and will help people have happier lives.TED FRALEYInvested 3 months ago
I invested because "First Stage Investor" newsletter recommended this start-up and because I think it is one that can succeed. MaxMax ParkinInvested 3 months ago
I was curious and it is a friends company who i have faith in and it isn't that much money to lose. I've wasted more on kickstarter projects.Leonard BessemerInvested 3 months ago
I'm excited to learn that Whim is a service that will be dedicated to creating good matches and setting up real dates. Enough with just texting!!Dino BallivieroInvested 3 months ago
It looks like a good idea & I want to help!Liz RitterInvested 3 months ago
Novel idea. They did a lot with little. Looks like a solid winner.Wijnand D LangeraarInvested 3 months ago
Whim is a hot concept and will be successful!sam RamaniInvested 3 months ago
Sound like a great idea.Morris JonesInvested 3 months ago
First Stage Investors recommended/vetted out Whim.DANIEL URQUHARTInvested 3 months ago
I like the concept.simon DudaiInvested 3 months ago
I believe in the future of dating , sadly it is going all in this direction, and that this app will succeed.Elizabeth PerkoskyInvested 3 months ago
I'm supporting women founders.Susan Lassiter-LyonsInvested 3 months ago
I received a strong recommendation from a trusted source.Susan DeNicolaInvested 3 months ago
The unique characteristics of date interaction.Wade SelphInvested 3 months ago
Because friends have experienced the issues that Whim is designed to alleviate, and I believe there is a definite market for Whim.Robert RoweInvested 3 months ago
I see it as an excellent potential payoff.Charles DavisInvested 3 months ago
Dating services are big business and this seems to be more attractiveRobert BogariInvested 3 months ago
Whim has all what it needs to succeed.I am excited of being part of itIsjoel PiconInvested 3 months ago
Excellent concept. Viable start up in a thriving industry.Robert LevestonInvested 3 months ago
I've been a dating app/site connoisseur for over a decade, and I agree with Whim's focus on getting to the in-person date quickly.Marcin SzymanskiInvested 3 months ago
I invested because it seems people have forgotten how to get out and meet others like we did years ago before "social media" I believe Whim will emphasis the truly "social" aspect of dating again.Anthony StewartInvested 3 months ago
I invested because I think people don't want to chat for hours after spending hours trying to match. People want a real life date. This also forces both people to really pay attention to who they are matching vs blind swiping.Ryan BairdInvested 3 months ago
Big fan of IRLQuinn RotchfordInvested 4 months ago
I see that there is need for Whim. I like the founders background, her team and want to support Women founders.Robert HowardInvested 4 months ago
I had this idea a few years ago. Believe in the problem and the app as a good solution for a targeted demographic of people who are actually ready to date. Think this can easily compete with the other subscription services if designed right.Matt FoxmanInvested 4 months ago
I invested because not only do I think Whim has an innovative new idea but because I believe in EVE PETERS!Madeline HartzellInvested 4 months ago
Because I believe in their team!!John FazzolariInvested 4 months ago
I invested because I believe in Eve and Whim is the first dating app that is actually about dating and not about ego.Alyse OpatowskiInvested 4 months ago
- Big market opportunity. - Problem worth solving. - Founders with previous background in the industry.Vatsal ShahInvested 4 months ago
I use the appAleksandr KalikaInvested 4 months ago
I have been a user of Whim, think the direct scheduling model is an interesting approach, and am keen to contribute to the success of this team.Pieter GunstInvested 4 months ago
It's a novel and helpful idea for an app.Adam ElishaInvested 4 months ago
Swiping and texting people isn't how to make a connection. You need to get to know people by meeting them in real life. Eve's brilliant idea is to make that happen fast so you don't waste time, but just skip to the important part.Cathy PearlInvested 4 months ago
Congrats on your amazing progress so far, Eve! Excited for your next chapter!Sashee ChandranInvested 4 months ago
Whim is way ahead of the online dating curve. They identified the flaw in swipe-apps long before Hinge or Tinder, and built the product from the start with this vision. Eve Peters ran product at OK Cupid and understand the space better than anyone.Shouvik BanerjeeInvested 4 months ago
I know Eve personally, and she has dedicated her career to online dating products. If anyone can create a new product that addresses unmet needs in the dating space, it's her.Michael DucaInvested 4 months ago
Like the idea. Think it will be successful.Martin DahlInvested 5 months ago
I think this dating app will be a joy to use, is needed, and I think it will be an extremely profitable investment!Jonathan WilliamsInvested 5 months ago
I've always said there should be a dating app that fast-forwards to "the good part," ie skipping the email back-and-forth and just letting you meet in person. Whim has great people, a terrific interface - and it's FAST. This could be a game-changer.Molly McGibbonInvested 5 months ago
Sounds like an improvement on the status quo. Not interested in dating, myself, but like to support new technologies.Charles PattonInvested 5 months ago
Generally enthusiastic about the idea of supporting early start-ups, convinced that the world of "brokering" dates needs to move towards more offline interaction.Caroline HofmannInvested 5 months ago
Sounds like a great idea and the founder seems to be smart and very passionate about the idea. Go Eve!Billy TruongInvested 5 months ago
Whim seems to have a good shot at solving a very real problem that many contemporary dating applications do not address. Connections made further down into interest funnel seem to have the capacity for better outcomes and engagement for users.Cameron WoodwardInvested 5 months ago
I strongly believe in this company's business model, innovation, and intelligent and driven team.Philip SayeghInvested 5 months ago
I believe in a vision of real-world connections in a world that has been reduced to pixels. Excited for Whim!Shaherose CharaniaInvested 5 months ago
I know the founder and have seen her commitment to Whim day and day out for the last couple years. She is solving a very real problem within the dating world. This is creating real connections for real humans.Zubin DesaiInvested 5 months ago
Y Combinator says that what makes a great founder is unstoppability, determination, formidability, resourcefulness, intelligence, and passion. That pretty much sums up exactly how I would describe Eve. Great founders make for great investments!Nisan GabbayInvested 5 months ago
Eve is an impressive founder who has dedicated herself to the dating space for years. She has incredible grit and determination, and an undying belief in her vision for Whim!Prerna GuptaInvested 5 months ago
We believe that actions speak louder than words. And we believe in you!Kylie BucknerInvested 5 months ago
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