Deal highlights

• First platform for renters to review home providers and connect with neighbours
• Providing informative, edutaining content to empower renters
• 65% of households in the US, under the age of 35, rent their home
• Investors include Ben Franklin Tech Partners and CorLyst Group
• Strong partnerships with Allstate, American Express, & Roadway Moving
• Features in NowThis News, Blavity, The Philadelphia Inquirer, Black Enterprise, etc.

Problem

• Renters lack the means and tools necessary to ensure a fair and quality living experience.
• Landlords have few resources to help them lower the turnover rate. They are not informed on how to improve their services and the experiences of their renters.

Solution

WhoseYourLandlord is a much needed tool for the booming short- and long-term rental industry.

How it works

1. Renter visits www.whoseyourlandlord.com

2. Renter posts a review of their current (or previous) home provider, or:

3. Renter searches for homes in their desired area and filters by parameters of choice

4. Renters interested in inquiring about available listing can provide their credit report, background history, and eviction history directly to the landlord posting the listing

5. Throughout their stay, renters can read and engage with WYL featured content to assist through different living situations.

Review your landlord:

Search for homes:

Renters Community

Edutaining content and peer-to-peer support

Landlord Insights

Helping landlords (apartment buildings, property managers, condos) improve their services

• Receive renter snapshots in advance (profile, credit reports, background info)
• Landlord rankings

• Respond to reviews

• Learn exactly how to improve services

• Understand behavioral and moving trends

Traction

Press Features

People Love Us!

Our Community Of Partners

Market

Focused On Millennial Renters

• Average age of a WYL user: 25

• 40% of user base are college students

• 80% of user base are millennials (btwn the ages of 18 and 34)

• 66% of millennials are actively renting in the market

• The homeownership rate amongst those under 35 has dropped 7% over the last decade

• More than 35% of the US currently rents their home or apartment (and 65% of those who are 35 and younger)

Go To Market Strategy  

1. Start with colleges and millennial hubs in Philly & Brooklyn – WYL’s home markets

2. Focus on college towns and renter hubs in fastest growing US cities – Austin, Houston, Charlotte, Seattle

3. Expand across the US working with universities and local municipalities to provide renter insights and resources

4. Become the preeminent location where people go to for rental matters

5. Use WYL’s voice to push change and foster equilibrium between renters and landlords

Ambassador Program

• Allstate to sponsor 2018 NYC program

• Help to drive user sign ups, reviews posted, and provide a warm, in person face of WYL
  

• College and community focused

• Charismatic with vibrant social media following

• Organize events, review gathering strategies, form local partnerships to advance WYL reach

• Hire new crop of young ambassadors

• 5 – 7 ambassadors per team

Growth case study: Philadelphia

1. Assembled ambassador team

2. Retrieved reviews

3. Created and disseminated targeted content online

4. Lined up local press features

5. Became part of the community through our events

Total Investment from WYL: $12k

Results

• Google integrated our data in Philly for housing searches

• Garnered 4,000 reviews

• Added 80,000 new community members (renters)

• Generated $50k in revenue due to partnerships established

Competition

Why Is WYL The Best Option For Renters?

• Craigslist: Quantity not quality
• Radpad: Contemporary design, no landlord reviews
• Apartments.com: have tons of apartments, not geared toward millennial renter
• Cribspot: Shifting to more property management

WYL brings:

• Peace of mind

• Establishing a connected neighborhood

• Safe, secure, quality rental experience

• Stay informed

• Instilling trust

Business Model

Revenue Split By Percentage

• 40% - Paid Partnerships: Companies like Allstate (renters insurance), Roadway Moving, American Express, etc. want to get in front of our user base through our content videos, blog posts, newsletters, and on site banner inclusions. Our deals have ranged from $10k to $100k+, and this will only continue to grow.

• 45% - Landlords Paid Listings: As WYL expands, we plan to charge market rate subscription pricing for home providers to post their available listings on the platform.

• 15% - Verified Tenant Info: Through our partnership with TransUnion, renters can request their credit report, background check, and eviction history. We split revenue with TransUnion.

• Merchandise (ancillary revenue): People can snag our backpacks, T-shirts, and tanks online. Our brand ambassadors/influencers promote the brand and spread the word about the community.

Revenue projections

Based on market trends and the current growth trajectory, WYL aims to reach establish 10 major brand/content partnerships by the end of 2018 and 25 brand/content partnerships coupled with over 100,000 paid listings posted by the end of 2019. At that rate, WYL’s projected revenues for 2018 and 2019 should be $772k and $5.28M.

*Subject to market fluctuations

Team

Ofo Ezeugwu, CEO              Felix Addison, COO             Nik Korablin, CTO

Seeing as how we’ve been introduced to this new American Dream, it’s our responsibility to make sure it doesn’t end up becoming a nightmare. Join WYL and, together, we’ll fix this issue.

Letter from The Chieftain

What’s happening?

Hi! We’ve just launched our online campaign on Republic. We’ve primarily bootstrapped our company thus far, and have recently closed $250k in funding and are looking to close out our round with $50k more from our community (you guys!). It’s at this point that we know, in order to fulfill the vision of WhoseYourLandlord, we need to lean on our community to help us do so.

Why now?

We are in a prime position to raise capital to expedite the growth process of WYL, and we know we need our community, our users, our supporters to be evangelists of our cause. We’ve built WYL to empower and to inform the millennial renter. We’ve been able to amass over 10,000 reviews and 330,000 users in the last few years. The time is now for us to pin our ears back and build something that fully services renters all across America and allows for us to create a stronger voice for just, fair, and quality living. Seeing as how the homeownership rate is down 7% amongst millennials, over the last decade, and down another 10% amongst folks aged 35 – 44 - we need to become better-prepared consumers, and we need to strengthen our collective voice.

What will we do with the capital?

• Create a more engaging platform allowing renters to build robust profiles enabling them to message each other

• Produce more video and written content particular to the next neighborhoods and cities of focus

• Begin the production of a functional app that renters can keep with them at all times

• Host quarterly WYL Community events to encourage more connectivity between millennial renters

Why you should invest?

Thanks to the Obama Administration and the changes to the JOBS Act in spring 2015, anyone can now invest in companies. Investing is no longer reserved for the fat cat with deep pockets. And, we are no longer reliant on accredited investors – folks making $200,000 annually and/or having assets worth $1M+.

This is the perfect opportunity for millennials, communities of color, and for people with new money to get their toes wet in the investment game. We need to be the future we want to see. So, instead of us waiting around for established investors to get a product many of them don’t have to use, we figured it made the most sense to go right to the people.

The reality is, the American Dream is changing. Economic disparity is blatant. And, millennials aren’t owning homes at the same rate as their parents. If the dream has been diminished, let’s work together to ensure that what’s left of it doesn’t ignite in flames. The way you do that is by investing in a company that’s looking to inform, embolden, and build your community. The way you do that is by investing in WhoseYourLandlord.

With Love,
Ofo