The era of the big brand is on the decline with big names like Coca-Cola, McDonald's, Macy's, and The Gap consistently losing revenue in recent years.
That's because a new wave of conscious consumers has been born, and they're voting with their dollars in favor of products that contribute to a greater good.
If you want to stay relevant in this day and age, you'll need to adapt to consumers' new preferences. Simply selling a product is no longer an option; instead, you'll need to give people something to stand behind.
"Rallying people around a cause they care about allows them to...
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