In recent years, Prosecco has come into its own. Long regarded as a cheaper alternative to Champagne -and battling associated perceptions of lower quality-Prosecco's niche has emerged among consumers seeking everyday sparkling wines. Now the category is looking to premiumize.
Sales of Prosecco in the United States saw a 34-percent jump to 3 million nine-liter cases in 2014, according to Stefano Zanette, president and chairman...
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