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Snuz by SleepChoices is a 7-zone memory foam mattress-in-a-box. Snuz offers support where needed, eliminates pain while sleeping, provides a deeper and more restful sleep and is great for back and side sleepers. It provides comfort where you need it most. This mattress has grooves in the foam at your shoulders and hips to reduce pressure, and stays firmer in other areas where you need more support.
What criteria matters to you when purchasing a new mattress?
*This statistic shows the criteria U.S. Adults factor into their decision when purchasing a new mattress as of January 2017, by gender. Source: Statista survey from January 25 to January 28, 2017; 1,053 respondents 18 years & older
Since the body is not flat, the zoned design concept provides pressure relief and support exactly where you need it. By offering mattresses directly to the consumer, we make a strong offering to the existing Millennial market and position ourselves as the best option for the untapped GenX and BabyBoomer market by providing pressure and pain relief as well as convenient purchasing, and delivery.
The Snuz mattress gives you layers of quality CertiPur-US foam to help you sleep better and allow the mattress to last longer. Our Snuz Mattress consists of:
Overheating is a common concern for most foam mattress users. With our mattress, enjoy cool refreshing air that enters through our knit fabric that then travels up through our special grooves and cools your body while you sleep.
Our one of a kind activated charcoal layer will absorb any moisture or odor produced by your body while you sleep so you can stay comfortable. No other mattress on the market can do this!
We will soon launch the Snuz Hybridbed, which offers the best of coil spring with the comfort of memory foam. This mattress pocket-springs provide unique support. The combination of memory foam and pocket springs provide a sleeping alternative for people who prefer a firmer mattress.
SleepChoices offers free shipping and a no risk 100-night trial. If you don’t like it—and we don’t think that will be the case—we’ll make sure you have a hassle-free return.
Since launching in 2017, SleepChoices has:
SleepChoices offers high-quality sleep products that deliver both immediate and long-term value directly to consumers, without the middlemen and exorbitant retail markups. We’re promoting healthier lifestyles through better, more restorative sleep. Powered by decades of experience and expertise in the area of sleep science and mattress design, our products are engineered around the complexities of the human body.
Through our bed-in-a-box distribution model we offer our mattresses in six sizes and our prices start as low as $750. We offer free delivery of all our products. Snuz mattresses come with a 100-night risk-free trial that includes full refund of the mattress purchase price if you are not satisfied with product.
We will introduce complementary bedding products that support our company mission of helping people to have deeper, more restorative sleep. These products include foundations/box springs, bed frames, mattress protectors, pillows, sheets, etc.
Memory foam mattress and pillow market size in the USA is projected to grow to $8B by 2023.
SleepChoices’ Target Market: Baby Boomer and GenX (30-65+) consumers are buying mattresses!
Share of Americans who plan to buy a mattress in the next 12 months in 2018, by age
*This statistic presents the share of Americans who planned to buy a mattress in the next 12 months in 2018, by age. In that year, 23.78% of respondents aged 18 to 29 years stated that they planned to buy a mattress in the next 12 months. Source: Statista
Furniture and bedding sales from 2006 to 2018 are growing!
18% of the $16.4B market prefer to purchase online, “direct-to-consumer”
Preferred locations to purchase a new mattress in the United States in 2017, by household income
*This statistic shows the locations where U.S. consumers would purchase a new mattress in 2017, by household income. According to the survey, 19% of U.S. adults would consider purchasing a new mattress at IKEA. The corresponding figure for those for whom household income was 150,000 U.S. dollars per year or higher was 15%. Source: Statista
SleepChoices.com, our primary sales vehicle, enjoys extremely high traffic from the Baby Boomer and GenX consumers. They are the primary sufferers of back, shoulder and hip pain. They are seeking pressure and pain relief from the effects of aging as well as comfort and support from a mattress that sleeps cool. Our reviews reflect that this audience appreciates the Snuz mattress.
Our customers do not complain that our mattress smells synthetic or need long periods of “airing out” before use because we have the least amount of “off gassing” according the independent mattress publication Our Sleep Guide.
This crowdfunding campaign will be part of the Seed II round and funds raised will be used to initiate scaling in advertising and support operations. We plan to use 70+% towards online and offline advertising and the remaining will apply to operations, building strategic partnerships, and the introduction of the HybridBed.
Philip Shen
A 30-year bedding industry veteran with a 20-year history at Leggett & Platt, a Fortune 500 company, and the world’s largest manufacturer and supplier to the mattress and furniture industry. With extensive experience working with industry experts and compatriots, Philip’s interest is to offer best practices in mattress designs.
Larry DeVille
A senior executive with more than 35-years of experience in large, medium, and small business sectors, Larry has a successful track record in Sales & Marketing leadership, and Business Management and Operations within diverse markets and industries. He has expertise in managing new and established businesses through difficult transition periods. He has 30-years of headquarter and field experience with IBM and Gateway Computers, served as Executive Director of the Chamber of Commerce for 6 years, and was the Owner/Operator of an IT Services business for 7 years.
Tony Fazzini
A business and marketing professional with more than 10 years of experience in digital media and marketing. Tony has successfully represented over 100 companies through various marketing needs and targets using proper and ethical industry standards. In addition to his industry experience, Tony also holds some of the highest certifications available for Google Analytics, AdWords, Bing Ads, Conversion Optimization, and Social Media Marketing.
$10,000,000
The maximum valuation at which your investment converts
into equity shares or cash.
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10%
If a trigger event for SleepChoices occurs, the discount provision
gives investors equity shares (or equal value in cash) at a reduced price.
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$1.07M
SleepChoices must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $1.07M.
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Crowd SAFE
A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event.
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