Bandwagon has shifted its focus to using blockchain technology to help sports teams and venues improve the fan experience on game days.

Its new product, the Stadium Identity Management Platform, has been developed for professional sports organisations and college athletic departments, to support users in identifying game-day fans so that they can deliver personalised experiences.

Previously, Bandwagon focused on helping fans by finding better seats that are tailored to what they want.

Harold Hughes, the company's chief executive and founder, said that by focusing on how athletic...