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All smoothies are not created equal
Many store-bought smoothies are much higher in sugars and artificial ingredients than people realize. With traditional store-bought smoothies, customers are consuming juices and smoothies loaded with artificial sweeteners, natural flavorings, high amounts of sugar, and emulsifiers/stabilizers. While smoothies are generally healthy in theory, most competing plant-based juices/smoothies on the shelf today contain less than favorable ingredients.
100% organic coconut smoothies— it's pure genius!
Genius Juice has created a line of whole coconut smoothies to introduce a fresh, healthy and functional smoothie and make healthy plant-based smoothies accessible to all consumers in the market-place. We are one of the first beverage companies in the U.S. to use the entire coconut in our process, ensuring that all our products are zero waste. All of our products are 100% organic, contain 40% less sugar than coconut water, are vegan and paleo friendly, and use no artificial ingredients—all without sacrificing that great smoothie texture and taste.
Genius Juice uses the whole coconut, both inside and out, with zero waste
Genius Juice started not only as a mission to bring the healthiest and tastiest product to market, but also to be a zero-waste company. Our goal was to utilize the entire coconut, inside and out. The coconut water and meat are blended into a delicious smoothie, while the husk is up-cycled and used to generate alternative energy. Plus, the coconut husk gets converted into coconut charcoal, which is a food supplement used for detoxification.
Genius Juice has created a line of 100% organic, whole coconut-based smoothies. Our coconut smoothies are made using the whole inside of the coconut, meaning we take the coconut water and the coconut meat and blend them together as the base.
All of our products contain no added sugars, gums, emulsifiers, or preservatives. They are 100% organic, non-GMO, Certified Kosher, Certified Vegan, paleo friendly, and are rich in potassium, electrolytes, and MCTs (medium chain triglycerides). Our smoothies can be a delicious drink on the go, or can serve as a creamy, filling and delicious meal replacement with protein and fiber from the coconut meat.
In 2.8k+ stores across U.S. and featured on Shark Tank
Genius Juice has seen considerable growth since our launch in 2015. We're now partnered with Whole Foods, Albertsons/Vons, Costco, Whole Foods, Target, Walmart, Natural Grocers, Publix and others, offering our products in 2.8k+ stores across the country.
We pitched our product on Shark Tank on January 19, 2020 and received offers on air for a $500k investment from Mark Cuban and Barbara Corcoran. After our appearance on the show, we achieved over $120k in online sales in under 24 hours and $250k in online sales within 2 weeks.
As of November 2020, we have a $2.6M run rate and have grown at 242% YoY growth rate from 2019 to 2020.
Consumers looking for organic, clean, plant-based products
There has been a huge increase in consumer demand for organic, clean, plant-based products in the last couple of years. We offer all those things, along with a zero-waste mission, great flavor profile and functional ingredients. We’ve seen tremendous growth amongst our user base, and have amassed 5-star reviews across the board.
Direct to consumer and wholesale: On track for $12M in 2021 and 242% growth YoY.
+resilient during COVID-19
Genius Juice sells both D2C and B2B. Our smoothies retail in packages of 6, 12, or 18 when purchased through our e-commerce platform, and for around $4-$5/individual bottle in stores. We are posting enormous numbers in 2020, on track to break $2M in annual revenue, which is a 242%+ year over year increase. This was driven by higher in-store sales and also a boost in online sales from Shark Tank. With our current traction, we project our revenue to surpass $12M by end of year 2021.
Even during the COVID-19 pandemic, Genius Juice continues to grow and be ultra resilient to any economic down-turn! Our online sales (Shopify and Amazon) grew by over 2,500% in 2020 compared to 2019! We offer a better-for-you organic, plant-based product that is only increasing in demand nationally!
With more and more consumers ordering ONLINE and staying home during this pandemic, our e-commerce sales have sky-rocketed through Shopify, Amazon.Com, Instacart, and Amazon Prime Now
We are on track to break over $600k+ in 2020 online sales only!
U.S. coconut water market is growing at a CAGR of 18%
Consumers are quickly turning to healthier, organic plant-based products. In recent years, coconut water, dairy-free beverages, and meal replacements have grown immensely popular. We have a total addressable market of $13B, and our product has seen market success indicators such as strong online sales, coronavirus recovery and account activations with stores such as Whole Food, Albertson's/Vons, Target, Walmart, Costco, and many more. We're also outpacing the market by 4X in velocity movement in the refrigerated functional beverage section!
Disrupting the coconut water and smoothie market
Genius Juice is one of the first beverage company in the U.S. to use the WHOLE COCONUT in our product, creating a truly unique selling proposition. Our closest competitors are coconut waters, along with other functional, healthy, plant-based juices and smoothies. Our highly differentiated product offers a beverage offers benefits such as hydration as well as meal replacement value at the same time and check all the nutrition boxes such as 100 % organic, clean label, and simple ingredients.
A successful exit of $150M+ and 10-15x ROI
In less than 3 years from now, we want to be at $40M-$50M in revenue and then have a successful exit for $150M or more. We're on track to exceed $2M in 2020 and are on our way to $10M or above next year with our retail partners' commitments going into 2021. In the immediate future, we're launching several exciting new products, including an expanded line of whole coconut smoothies with added plant-based protein and adaptogens in early 2021!
$1.1M raised to date and continuing to scale & expand
Our last round of funding was successfully completed in mid 2020 and brought in a $1.1M raise. This new round of funding will go towards production, sales and marketing, and furthering our expansion both in retail stores and online. We are expecting to break $10M in top-line revenue in 2021 and with your help we can get there together! Invest in Genius Juice now!