Geostellar debuted late last year as a way to speed up solar and wind-power energy projects, and Chief Executive David Levine was pounding the pavement from coast to coast giving demos mostly to engineers and developers.
The company's Web-based modeling tool offers new and dramatically faster ways to measure solar resources on a given plot of land, and he was sure the development community would be all over it. But he was so focused that he almost missed his real audience.
About a month ago, he started listening: Yes, Geostellar was a development tool. But it was an even better marketing...
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