Women find it difficult to find products that reliably perform for curly hair
Women around the world are looking for ways to embrace their naturally curly hair. Many have stopped straightening their hair with heat and harsh chemicals, and need products to support their new lifestyle.
They want products formulated to solve the problems that people with naturally curly textured hair encounter, such as dryness, breakage, and frizz. They also want clean ingredients.
While there are a variety of options available today, not all are able to meet the needs of our customers. Many brands don't address the full range of curly, textured hair types. As such, there is a tremendous vacuum in terms of how to use products to achieve consistent results.
Quality products for naturally curly hair textures that work
Inahsi Naturals products were formulated to address the needs of naturally curly textured hair.
Our products moisturize, define curls, strengthen, repair damaged hair, reduce and eliminate frizz, and improve scalp health.
We also educate our naturally curly hair community so that they know what to use and how to use it to make every day their best hair day.
Inahsi produces world-class products for textured, curly hair
We are passionate about making quality, world class products formulated specifically for curly, and/or textured hair.
Our products add and maintain moisture, control frizz, detangle, and improve manageability. We use ingredients that promote length retention, reduce breakage, and promote overall healthy hair.
The building blocks of Inahsi Naturals' products are high quality, plant based or derived ingredients. Inahsi products are also cruelty-free and include vegan options. Additionally, we do not promote or use ingredients that have been tested on animals.
118% YOY growth in 2020 fueled by online sales
Inahsi has consistently received 5-star reviews for all of our products and grown an international community. We saw 118% YOY revenue growth and $541K+ in revenue in 2020, during a year where many businesses struggled due to the global pandemic. Our products have been featured not only on some of the most influential modern beauty publications, but also used on the set of TV Shows like Black-ish, and films like Coming 2 America.
Traction - Social Proof
Interview with Celebrity Hair Stylist, Carla Farmer-Jackson, Head of Hair for Coming 2 America.
Beloved by consumers all over the world
Inahsi Naturals is sold in countries all over the world including Germany, Kuwait, Dubai (see videos below). Our target market trends towards millennial women looking to master their curls in the healthiest and most effective way possible. 58% of our customers are in the 25-44 age group with an AOV of $65 in the current YTD. Our Returning Customer Rate is 38.5% and rising (as of June 2021).
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Anticipating YOY sales growth of 85% in 2021
Born as an ecommerce business, we continue to see strong growth prospects selling direct to consumer (DTC). In 2020, 80% of our sales were domestic and 20% were international; 95% of US sales were DTC via ecommerce. International business is mainly wholesale sold directly to independent wholesalers and online retailers. Due to becoming EU compliant, we are now doing business with larger international distributors. We anticipate YOY sales growth of 85% in 2021 as a result of international expansion and an increase in domestic DTC and independent wholesale business.
Profitable since 2018 with a 54.3% Gross Margin in 2020, we expect to see modest increases in Gross Margin over the next 2-3 years as we scale. Unit cost reduction of raw materials as a result of higher volume purchases and increased operational efficiency in our facility will both contribute to higher margins.
Additionally, the replenishable nature of our products lends itself well to a subscription model—which is currently in process and will support repeat purchases, further increasing revenue.
Well positioned to grow within the international haircare market
With the global haircare market growing at a healthy pace, Inahsi Naturals products are well positioned to grow with market trends.
With the global hair care market projected to be $102B by 2024, our products are present and growing in the fastest growing regions for haircare markets in the world. In particular, we expect significant market growth in the EU due to recent EU Compliance. Additionally, registration in Kuwait is currently in process, which will allow us to meet the increasing demand in GCC countries including the United Arab Emirates and Saudi Arabia.
We are also developing relationships with distributors who serve the largest growing haircare market in the Asia-Pacific region.
Inahsi’s focus on education and community elevates our brand
Inahsi mainly competes with brands that are focused on curly hair. While we believe that the natural haircare market is in a stage of rapid growth, many of the consumers in this market still feel underserved.
As a result, there is room for companies within this space to achieve significant market share—and Inahsi has several competitive advantages.
The first is our consumer education, such as our weekly IG live and webinars with experts. The second is our highly diverse customer base and our strong community. Finally, our products are EU compliant and effective for a wide range of hair types, tested and formulated for the highest quality.
A brand that's poised for growth
So far, 2021 has seen significant investment activity in this space, with investments ranging from a $5M raise via crowdfunding to a 9-figure raise backed by an institutional investor, both by indie brands. The focus on our industry and opportunity for investment has never been greater.
Inahsi Naturals is a brand that is poised for growth. With the right investment partners and capital for expansion, Inahsi can continue to grow over the next few years in a market that shows no signs of slowing down.
Future plans include further expansion of our product line, a subscription purchase option, a private membership community, and other key enhancements that will drive repeat purchases.
Raising to support equipment upgrades and expansion that will fuel rapid growth
Inahsi is raising to support a period of rapid scaling and expansion regarding our team and production efforts. Reaching our funding goal will allow us to complete the following:
Equipment upgrades including higher capacity kettles with automated fill line. (Automation already acquired, startup expected Sept 2021)
Inventory procurement will allow us to reduce COGS with increased volume purchases.
Team expansion including: Production Associates, Finance Manager, Operations Manager, Marketing Team, Planner/Buyer.
Increase marketing spend to drive more sales with increased brand visibility.
Teamwork makes the dream work
Rhonda Marshall, Co-Founder & CEO
As a Chemist, Educator, and Naturalista, Rhonda Marshall brings atruly unique perspective to the beauty industry. Rhonda saw a clear consumer need and personal passion to take better care of her naturally curly hair. While at Helene Curtis (now Unilever), Rhonda worked on projects developing Suave Shampoos and Conditioners as well as the first Clear Stick for (Degree) Antiperspirant/Deodorant. After earning a Masters Degree in Education, she also worked as a Certified Educator teaching Chemistry and Science at the Secondary level. Rhonda brings her passion for teaching and developing high quality products to Inahsi Naturals, where she continuously educates customers searching for products and answers regarding the care of their naturally curly textured hair.
Brian Marshall, Co-Founder & COO
With over 20 years of experience in Product Development working as an Engineer on cross functional teams, Brian has been a part of many successful new product launches. Throughout his experience, Brian has always worked very closely with his colleagues across the organization including Manufacturing, Supply Chain, and Quality, to ensure the products they developed were launched with the highest level of quality and cost effectiveness. This is the foundation upon which the Inahsi operations have been built.