Problem
We are poisoning ourselves with sugary, artificial drinks
Juice. It's often considered healthy, especially with labels like "100% pure" and "not from concentrate". But even the purest juices go through a lengthy germ-eliminating process that sometimes require juice-makers to add artificial flavors and sugars to get the taste right. Real fresh juice—the kind that includes the essential and natural vitamins it naturally comes with—is hard to find.
Solution
Little West: Tasting and hydrating the way juice should
Little West prioritizes the quality of our products without sacrificing great taste. Our goal is to nurture as many people as possible with our anti-inflammatory and immune boosting juice while educating our customer about the importance of a healthy, balanced lifestyle. Our original juice recipes are made using well-curated, locally-sourced ingredients that promote health in our customers. Every bottle is made with hand-selected produce that is cold-pressed to ensure we maintain great taste and nutrition. Rest assured that we never use anything artificial, preservatives or additives.
Product
Bottled in 48 hours
We strongly believe that cold pressed juice is only as good as its ingredients. This is why locally-sourced produce is our #1 priority. Not only that, but by staying local and maintaining a small-batch cold-pressed process for our juice, we can high-pressure process them to ensure harmful bacteria are killed without harming the nutrients. This allows us to deliver on our promise of farm to bottle in 48 hours.
Traction
$2.5M+ projected revenue
Little West was born from a pre-existing company called Clover, which gave us an immediate advantage to reach and understand our target market. 2020 started out stronger than ever, tracking to do well over $2M in annual revenue. Unfortunately Covid-19 impacted our business by closing down restaurants, hotels and offices. With grit, focus and teamwork, we have crawled our way back and have increased our revenue month over month as the external environment continues to open up. Most recently, we were approved and launched at 64 Whole Foods (with plans to expand into other markets) which will be a driving factor in our ability to continue to grow revenue as we anxiously wait for the market to open back up.
Customers
LA’s favorite juice
Our target customer is anyone who cares about their health, their body and their mind. We currently have over 28K active followers on social media, and have secured partnerships with key local distributors and retailers including Whole Foods, La Colombe, 1 Hotels, Lazy Acres, Gelsons and Bristol Farms. Since launch, we’ve expanded to three states.
We have received rave reviews from people stopping in just to try us out to celebrities touting the delicious taste of our products.
In addition to feeling great about their health, our customers also care about community. As part of our mission, we donate 1% of all of our sales to Big Green Learning Gardens and offset our carbon footprint by planting trees with Eco-Drive.
Business model
Selling the freshest product on the market
Little West sells our products in two ways; Retail/Wholesale as well as Direct to Consumer via LittleWest.com. Depending on the flavor, our juices can cost anywhere from $6.99 - $10.00 per bottle at retail. On our website, we offer multiple pre-curated Kits and Cleanses that range from $90 - $109, as well the ability for our customers create their own mix of juices. We've secured terrific nation-wide shipping rates for our DTC business which boasts an average order of over $100 and averages between 40-60 orders per week.
The majority of our business model is a traditional wholesale business where we have our juices in over 400 retailers all across Southern California, Washington, Arizona and Nevada. We have secured partnerships with over 9 distributors to help get the highest quality and freshest juice to the best Hotels, Grocery Stores, Cafe's and retailers across our footprint.
Market
Cold Pressed Juice expected to be worth $8.1B+ by 2024
Not only is Little West capitalizing on the desire for healthy delicious cold-pressed organic juices, but we are also meeting growing consumer demand for healthy, better for you, immune boosting items. Consumer's health has never been a hire priority and our products directly impact immunity, anti-inflammation and offer many other value propositions for health and wellness.
Competition
Our 48 hour promise
Little West has a significant edge when it comes to other juice brands. Our main selling point really is our 48 farm to bottle timetable. Our unique cold-press processing makes sure the flavors, and more importantly, the nutrition, survive on the shelf without sacrificing any ingredient integrity.
Vision and strategy
Expanding our community and our reach
By reaching our investment goal, we plan to scale to more communities. We want to roll out more of our new CBD line and grow our sales channels across the US, focusing on supermarkets and chain stores in order to maximize our presence. We also plan to continue R&D in order to provide the best cold-pressed tastes we can.
Founders
Both native to Montreal, Cassandra & Andrew have been together for over 15 years and came into their relationship with a shared passion for food, wine and culinary experiences. Andrew came to Los Angeles as an actor in 2001 and has been successfully acting and producing ever since. Cassandra thrived in the high-end fashion industry for over five years, building a booming territory on the West Coast. Both with professional sports backgrounds, the Walkers have always integrated the balance of conscious eating, with an emphasis on health and wellness in their lives, never willing to compromise great taste. What started as a love for healthy food and an interest for hospitality brought them to create Clover Juice, which recently re-branded to Little West.
Cassandra's love for sharing nutrient-rich great tasting food with everyone around her was the inspiration for Little West. When the opportunity presented itself, she took a leap of faith, left her successful career in sales and dedicated her life to the Little West concept, where the goal is to make a healthy lifestyle approachable and accessible to everyone.
Since becoming parents to their son West, and realizing the importance of teaching kids about real food, Little West donates 1% of all sales to Big Green Learning Gardens, a nationwide organization that helps kids grow up with a hands-on education that empowers them to shape their communities, their health, and their future.