Online dating is a huge industry. Just last year it pulled in an estimated $3 billion in the U.S. alone, and is growing year on year.
There are lots of reasons for this popularity. In today's busy world, opportunities to meet people in the course of our daily lives can be few and far between. Dating sites and apps are a way to cut through all the fluff and get in touch with the right person.
We're bombarded with ads from various dating services, each claiming to have figured out the ultimate algorithm to ensure users are linked up with 'the one'.
And yet, in spite of all the hype, the...
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