LOS ANGELES (Reuters) - In a first on Monday, an online marketplace will allow U.S. homeowners to weigh options for going solar as easily as they can compare prices for airline tickets.
Geostellar, a startup backed by power producer NRG Energy Inc (), is seeking to become the Expedia or Orbitz of the solar industry -- a one-stop shop where consumers can not only compare the benefits of leasing solar panels versus buying them outright, but ultimately sign up to install a system.
Solar players including NRG, No. 1 U.S. installer SolarCity Corp (), Boston-based solar loan provider Admirals...
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