The world is running out of fresh water
- 3% of the earth's water is fresh.
- 2.5% of the earth's fresh water is unavailable: locked up in glaciers, polar ice caps, atmosphere, and soil; highly polluted; or lies too far under the earth's surface
- 0.5% of the earth's water is available fresh water.
Asarasi: a newly discovered plant-based source for pure water
Asarasi was founded by CEO Adam Lazar after discovering a renewable, sustainable, plant-based, alternative source for pure water. Asarasi is upcycled from a 1 billion gallons of sugar-free sap water byproduct of the maple industry.
Asarasi is harmlessly and sustainably harvested from one of the only known renewable sources for pure water on earth, the maple tree. When the tree is tapped for its saps, the sugars are completely removed from the saps leaving behind a crisp and refreshing plant-based water.
How Plant-Sourced Tree-Drawn Waters are Produced
1 Billion Gallons of Sugar-Free Maple Sap Wasted Annually
The Purity of Asarasi Water is Unparalleled!
Transpiration from Trees - Tapping into a Living Well
70% of the rain that falls onto the earth's surface is consumed by trees and vegetation. Trees drink the moisture from the ground, converting the water into water and sugar rich saps. Throughout the various seasons, different species of trees can be tapped for their saps to produce both sugar and water products. By tapping into the tree, and by removing the sugars from the saps which is happening already around the globe for sweeteners, the massive byproduct is one of the purest forms of water in the world.
A large biomass of temperate and boreal forests rings the globe with 100's of billions of tappable trees available. The trees are not harmed at all in the making of sugars and water products and they live a long normal healthy life. The trees also develop advanced pest and disease resistance as a result of tapping the trees while also prevent loggers from desiring them for decorative lumber!
Thirty Water Producing Trees Worldwide
30 species of trees can be tapped for their saps however, the existing maple industry can already provide billions of gallons of freshwater annually in North America alone.
Big Leaf Maple
Big Tooth Maple
Korean Maple (Gorosoe)
Rocky Mt. Maple
European White Birch
Butternut White Walnut
Naturally pure, tree-drawn waters
Accelerating growth in ~1,100 stores worldwide!
Asarasi is currently sold in an estimated 1,100+ retail locations in the USA, Japan, the United Arab Emirates and soon Mexico City! Asarasi is currently distributed by UNFI - United Natural Foods, Inc., KeHE Specialty Distributors, Chex Finer Foods, Baldor Specialty Foods, Sysco Foods and others.
Asarasi is an award winning company! We have won numerous awards to date to include $600,000 in investments from both 43North.org and Anheuser-Busch 100+ Accelerator and other awards including the Chipotle Aluminaries Project, Edison Awards and Fast Company's World Changing Ideas Awards.
Awards to date include:
|American Masters of Taste Superior Taste Gold|
|2017 43 North $500,000 Investment Award|
|2016 CT Next Entrepreneur Innovation Awards $22,000|
|2016 Mass Challenge Finalist|
|2016 RESET Impact Challenge Award $10,000|
|2016 REST Impact Accelerator Award $7,500|
Delivering on taste and mission
Selling to retailers via established distribution
Selling in Directly to 80+ Stores Via Self Distribution
Selling in Directly to Consumers Via E-Commerce
Water sustainability & farmer prosperity - our core mission
100M Gallons Under Contract
At Asarasi, we purchase the byproducts of the maple market, sugar free maple saps (representing 110 family farms under long term contracts to repurpose these pure water byproducts to produce Asarasi Sparkling Tree Water products and resell these newly created sparkling water products to generate profit to grocery and food service wholesale distributors, direct to retailers and direct to consumers. We ensure that our entire sourcing model embodies the environmental responsibility and mission of the company. All of Asarasi's products are served in recyclable glass bottles with a recyclable twist-off metal cap that are protected by a recyclable insert and master carton.
Agricultural economic advantage
By purchasing these byproducts from family farmers, these farms generate significantly greater profits on their existing maple crops with very little extra labor. Asarasi provides the farms with the appropriate shipping containers to collect the sugar-free maple saps and ensure food safety and integrity during transport of these sap waters to our contracted bottling facility partners. Farms desperately need to make more money or they will fail to survive. Asarasi's mission is to support the family farm by ensuring they are more profitable by purchasing 97% of their maple crops that they used to throw away.
Environmental responsibility and water sustainability
By displacing the bottled water in the market that is bottled from precious and scarce groundwater resources with a plant-sourced alternative, Asarasi is advantaging the groundwater supply! Consumers can finally trust where their bottled waters come from by enjoying the only pure plant-sourced sparkling bottled waters in the world while having a tremendous impact environmentally and agriculturally!
Gross Margins & Profitability
Asarasi sells it's products to wholesale distributors for a $1.20 / bottle before discounts, generating at wholesale a healthy 50%+ gross profit margin. Currently, Asarasi represents an estimated 100M gallons of sugar-free maple saps under contract. With this unique supply source for pure water contracted, Asarasi can produce an estimated 50M cases of sparkling water products from the total source of supply and generate $1.4B in total revenues annually.
How we sell Asarasi
The future of water, sourced from trees
We all need water to survive, and as the bottled water market continues to grow (6% per year), we are bringing a new sustainable solution to the market and have created a new $20B plant-based water category within the existing $200B+ bottled water market. With the available supply of this unique resource, we can produce $20B of Bottled Water at retail. This not only addresses a growing global need for plant-sourced alternatives to food and beverage , but it also speaks to the growing consumer health and wellness mega-trend towards purchasing eco-friendly and sustainable products with a social mission. Asarasi is on point with all of these trends noted below.
Creating a new world of water sustainability
At Asarasi, we are displacing the bottled water industry with a sustainable and renewable plant-sourced alternative. We are helping maple farmers become more profitable farmers by upcycling a previously discarded byproduct of the maple industry and advantaging the groundwater supply by replacing with it consumed in the market with a 100% plant-based alternate to pure water!
Raised over $1M to date
We've currently raised over $1M in total capital. The CEO and Founder, Adam Lazar personally invested $100K in the business in capital alongside our investment partners Connecticut Innovations and 43North and a handful of Angel investors who invested the other $950K. Anheuser-Busch has committed to invest $100K into the Asarasi business in 2020 as a part of the 100+ Accelerator.
Asarasi is now raising $2M+ in new financing including the ~$1M+ we are raising here on the Republic.co platform. Currently Asarasi has already closed on $750K of traditional bank debt financing from M&T Bank which will fund our Accounts Receivables and Purchase Orders and Inventory. Furthermore, Asarasi is in conversations with a number of potential strategic partners in the food and beverage industry for both investment and distribution. Connecticut Innovations our first early stage investors have indicated that they are interested in participating in this new round of funding.
Adam Lazar has 20 years of expertise in product development and product category management. He’s has built significant revenue streams within consumer products based organizations through uniquely-positioned product development efforts; bringing innovative tactical, law enforcement, military & consumer goods to untapped and emerging markets.
Adam has led the Asarasi business full time since it's founding in 2014. Prior to devoting his full-time efforts to Asarasi, Adam was the Product Development and Category Business Manager for 5.11 Tactical, a global leader in the sporting goods and tactical gear industries. His accomplishments include developing accessories products to support $20 Million in annual revenue within 7 diverse product categories within the 5.11 Tactical Accessories Division. Adam founded and ran a multi-million business unit, the 5.11 Expert Entry Breaching Tools Division supported by the 5.11 Field SWAT Training Division he also created.
Adam has invented and patented products for several companies to include: The Revision Military Universal Prescription Lens Carrier which is now worn by ~30% of all uniformed personnel in the US Military for ballistic prescription vision correction. He is also the inventor of Circular Polarized Ballistic Eyewear for 5.11 Tactical.
Adam holds a MBA in Management from Norwich University, in Northfield, VT and a BA in Management from Hartwick College in Oneonta, NY. In addition, he has served as an Officer in the US Army National Guard. www.linkedin.com/in/adamnlazar