August Closes with Strong Momentum
Our biggest August news is that we beat our online monthly sales record by 44%. This is big news for Backyard Soda as wee didn't originally consider e-commerce to be a top revenue source, given that we were focused on wholesale in bars, restaurants and events. However, as the world has changed, so have we, adapting many of our efforts to drive online sales and traffic.
- Beat previous online sales record by 44%
- Increased overall monthly sales by 177% YOY
- Amazon sales increased 156% from July and 312% since June
- 481% of our goal raised on Republic
- Secured new production facility to make it easier to create new and seasonal flavors, have better short production and quick turnaround for orders, and create efficiencies and better pricing for logistics and supply chain.
- Hired sales associate for Colorado mountain towns in preparation for ski season
- Changed packaging for our regular simple syrups to smaller, more modern 8 oz bottles
Thank you to everyone who has continued to support us as we enter the final month of our Republic raise. Your investment will set us up long term growth and the ability to push our product in new ways for the holiday. We could not be more grateful.