We all vote with our money. Every dollar spent is a vote for this brand over another, this chain, this item, and it speaks volumes about how we think, what we value, and what we want to do. I often wonder if there's anything I'd do differently if I thought about my 'votes' actively and continually. What would I really want to vote for?
This side of the transaction is never really explicit, or hasn't been, and I think that the cognitive flip of this past decade towards conscientious purchasing is one of the things that originally drew me to equity crowdfunding. Entrepreneurs can mobilize...
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