Westword was the first weekly publication in the country to hire a marijuana critic, and now it's about to host another f...
Cannabis can be intimidating and there are few trusted brands in the market
Cannabis is legal in 11 states for adults over age 21 and legal for medical use in 33 states total. According to the Pew Research Center, approximately nine-in-ten Americans favor legalization for recreational or medicinal purposes.
Cannabis curious consumers, especially women and baby boomers, want high-quality products they identify with from locally grown companies that care. But forgettable branding, confusing cannabis strains and unsophisticated products still make consumption feel illicit and erode customer confidence.
Make cannabis simple: make life #betterwithjane
Our brand is built by cannabis lovers for an emerging market of mainstream consumers.
Thoughtfully designed accessories and home goods give customers a modern, sophisticated cannabis experience at home and on the go. Our team represents the 36% of consumers who use cannabis daily, and we are dedicated to creating and curating stylish signature products made for flower lovers like us.
Our consumable product line is approachable and instantly understandable to new and existing cannabis consumers. Our CBD vertical features our founder's favorite products for daily use.
One stop shopping
Our collections offer everything consumers need to experience the benefits of cannabis.
Signature Travel Collection
Designed and launched in 2016, we've sold through over 90% of our first 25K units and will use funds to meet distributor demand and bring new colorways to market.
Mini Joints in Legal Markets
Since 2017, we've launched mini joint partnerships with licensed producers in 10 states. We expect to double our footprint in 2020.
We partner with the best CBD manufacturers to make quality hemp-derived products available to consumers everywhere at betterwithjane.com.
Our first glassware collaboration was just the beginning and we are dreaming up new concepts for 2021.
Our organic growth is unparalleled in the cannabis industry
We've spent less than $50K/year on marketing, advertising and promotion since founding.
Our growth is global. In Canada, our exclusive distributor humble+fume has placed our Travel Collection on 70+ shelves and imported 15K units.
We are available online. With Square’s E-Commerce CBD Beta program, our full CBD line is now sold at betterwithjane.com.
We support our retail partners. We produced a product catalog, offer impactful in-store signage and have driven 10x wholesale growth.
We are synonymous with cannabis. From dispensaries and smoke shops to stylish boutiques, we are establishing our brand in the cannabis retail space while breaking into mainstream markets.
Our products are made for and by cannabis enthusiasts
Our customers love taking pictures with our products and actively engage with our brand and each other on social media. We take feedback seriously and use reviews from customers to continually improve and create new product variants. We hold ourselves and our cannabis partners to stringent brand standards that protect our brand equity and reinforce our distinctive identity.
Product sales + branded packaging
Unlike most geographically restricted, state-regulated cannabis businesses, the Jane West brand generates revenue through proprietary product sales and branded packaging. This model monetizes cannabis without the high risks or market-based limitations associated with licensed marijuana production. We're able to partner with carefully vetted producers in any legal market to curate every batch. We are dialed in on our most scalable, highest margin vertical, and we project profitability in 2020.
We address a $8B market
The legal cannabis market is currently valued at $8B and estimated to reach over $31.4B globally by 2021. The cannabis market has incredible potential as a major international economic force.
Experts predict record spending on cannabis year over year.
The size of the market opportunity means that if we are successful, we are poised to become one of the world's most valuable and wide reaching cannabis brands. Follow our growth at janewest.com
Elevating the cannabis experience
We're on a mission to bring quality cannabis products to millions of mainstream consumers.
Trusted and product-centric, we are ideally positioned to expand into other verticals as consumer habits and wellness trends evolve.
Your investment enable us to build on continued success—growing brand awareness, expanding distribution, and bringing high-demand product variants and form factors to market.
Use of funds will:
- Expand our highest-margin vertical, bringing more products to bigger markets
- Launch branded topicals and tinctures
- Deliver our CBD coffee in variants and price points that meet CPG broker needs
- Manufacture promotional and merchandising solutions
- Bring new colors and shapes of the glass line to market
Jane West has raised over $1.3MM to date in a formal seed round
We believe that diversity is strength. The company is currently 80% minority held.
In 2018, our first Republic campaign raised $189K from 550 investors in 17 countries.
From the desk of Jane West
I am a proud daily cannabis consumer. I love the plant’s smell and taste and the effect it has on me. I prefer smoking flower because it remains the fastest acting, most reliable method I’ve found.
In 2013, I founded Edible Events Company, hosting cannabis-friendly Friday night cocktail parties designed to normalize consumption. At these parties like-minded adults celebrated legalization in Denver art galleries with elegant food and live music. These events filled a previously empty niche and were immediately popular. They were soon co-sponsored by the Colorado Symphony Orchestra, and media attention followed quickly. Our collaboration - “Red Rocks on a High Note” - was featured on Nightline. After I made another appearance on CNBC promoting cannabis use, I was asked to resign from my “day job”— as a corporate event manager I had held for eight years.
While my monthly events were selling out, they were pushing the limits of legal social consumption. The parties attracted the attention of the anti-cannabis contingent and the city of Denver. In 2014, a SWAT team shut down my 4/20 brunch event at a small private bakery. In addition to receiving criminal charges and a year’s probation, I was explicitly banned from hosting events with cannabis consumption.
The constant media attention put me in the spotlight. Suddenly, women from all walks of life were reaching out to me to ask how to enter the cannabis industry. With a new criminal record and no actual job in the sector, I certainly didn’t think I had sage advice to give. But I am good at organizing people and getting a lot done in a short amount of time, so I pivoted and focused my time on organizing women-led initiatives within cannabis.
I founded Women Grow and held the group’s first networking meeting in 2014. Since then over 100,000 people have attended Women Grow networking events. After two years dedicated to building Women Grow, I set off on my own in 2016 to start a first of its kind company making glassware and accessories for flower lovers like me.
I had a vision of my own glassware line and a sophisticated set of dugouts and one hitters that fit my aesthetic. I also dreamed of building my company brick by brick in exactly the way I saw fit. I believe diversity is crucial to success and the culture of the companies I partner with matters. I raised capital from small investors and built a company that is 80% owned by women and people of color. Our equity crowdfunding campaign invited people from all around the world to be part of the Jane West brand. We closed with $189K from 550 investors across 17 countries.
It took my growing team two and a half years to bring the glassware, travel, and CBD collections to market. In 2018, we decided to answer the question we heard from consumers most often: “What type of weed should I buy and where should I buy it?” Today, we are answering this question through our packaging partnerships, our fastest growing, highest margin revenue stream.
Thank you for taking the time to learn about what we are building and for considering investing in our future.