Jane Says: How Can We Destigmatize Cannabis?
In her new column, cannabis industry icon Jane West will be offering her advice and perspective about all things green...
Jane West is a lifestyle brand that is elevating the cannabis user experience
Founded by Jane West, “the most widely recognized female personality in cannabis.” (Inc. Magazine)
Led by an all-female founding team
Tapping the $8B US cannabis market that is growing 16% each year
Raised over $1M in capital to date, currently 80% held by women and people of color
Has maintained a 51% gross profit margin on all sales channels
Total sales increased by 30% from Q4 2017 to Q1 2018
Total gross profit margin grew from 111% from Q4 2017 to Q1 2018
As seen in Entrepreneur, Forbes, CNN Money, Rolling Stone, Refinery 29 and hundreds of other major publications
The smallest investment amount that Jane West is accepting.
The largest investment amount that Jane West is accepting.
Jane West needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
The Crowd SAFE is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
The Crowd SAFE is an agreement for future equity in the startup, meaning that it can convert to equity in the future.
$25,000 – $1,070,000
Jane West needs to raise
before the deadline. The maximum amount Jane West is willing
to raise is $1.07M.
I made the investment because I understand the need to expand your brand in the cannabis industry. Jane West is a known entity and I expect based on her character and prior success that this is a sound investment choice. Blue Lotus believes in JW.
I saw this as an opportunity to support one of the most influential female activists and I believe Jane West knows what she's doing.
I believe in you and your message. You are spot on with the pulse of where the cannabis industry is heading. Bravo to you and your team for curating such chic products and clever packaging while paving new paths towards normalization. Shine On!
Cannabis producers’ markets are largely determined by the states they are licensed in, and these companies can’t transport their products across state lines. In effect, state-licensed businesses are their own entities, so the standard playbook for expansion just isn’t available to most brands in the space. There are some brands that have expanded nationally, but consumers may or may not be aware that their products vary from state to state, or even more locally. Even with companies that have successfully expanded operations to multiple states, an overwhelming failure to invest resources in strong marketing and branding often makes it challenging for licensed producers to gain traction.
We provide licensees with packaging and marketing support that leverages our established brand identity, transcending the limiting, state-licensed regulatory environment.
Our visibility and following also allows us to partner with the best producers in any legal market without the capital outlay required to establish, grow and sell a branded "strain" in each locality.
A "strain" of marijuana is generally understood to be a unique genetic blend—a hybrid—of two dominant types of flower, sativa and indica. But scientifically speaking, cannabis strains - as a system of categorization and identity - are incredibly convoluted. A 2015 study by Canadian scientists concluded: “We show that marijuana strain names often do not reflect a meaningful genetic identity.”
So while you may be able to get "Blue Dream" at your local dispensary, it’s very unlikely it will be genetically similar from state to state, and it might be something completely different in taste and effect.
We curate varietals that fit general DAY and NIGHT effect profiles. This streamlined system focuses on quality and effect, allowing us to choose the best flower batch by batch, taking into account the season and the location. In this way, each batch has its own unique fingerprint or profile - like a wine vintage.
Earned media (or free media) refers to publicity gained through coverage in any media outlet, as opposed to paid media (or advertising) or owned media (publicity generated through a brand’s own channels).
As a cannabis brand, the most highly effective advertising methods are largely unavailable to us due to censorship from companies like Google and Facebook. Because we cannot pay to advertise across these platforms, we rely on high-value mainstream media coverage to reach new potential customers.
Our PR team has years of experience within the cannabis space, and has built meaningful relationships across digital media, print, and television. Through these outlets we're able to tell the Jane West story, establishing Jane as a widely sought-after voice of authority within the industry and in the mainstream.
Combined with content and conversations generated on social media and by word of mouth, our media presence forms the basis of a brand platform that is incredibly strong and growing daily.
Jane's mission to help women succeed in the cannabis industry is embedded in our brand's DNA. Through crowdfunding, we're able to democratize this incredible movement and shift the status quo. The majority of Americans support legalization, but very few people beyond institutional investors and very wealthy individuals have opportunities to participate financially.
We want to create a company whose ownership reflects our audience, and we believe there’s a seat at the table for anyone who wants it. We want everyone, regardless of their resources or background, to be part of the most important new industry to emerge in our lifetime.
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