Petaluma, CA, Feb. 09, 2021 (GLOBE NEWSWIRE) -- Sonoma Hills Farm , a premium craft cannabis farm and culinary garden loc...
Problem
Cannabis can be intimidating and there are few trusted brands in the market
Cannabis is legal in 15 states for adults over age 21 and legal for medical use in 36 states total. According to the Pew Research Center, approximately nine in ten Americans favor legalization for recreational or medicinal purposes.
Cannabis curious consumers, especially women and baby boomers, want high quality products they identify with from locally grown companies that care. But forgettable branding, confusing product marketing and unsophisticated products still make consumption feel illicit and erode customer confidence.
Solution
Make cannabis simple: make life #betterwithjane
Our brand is built by cannabis lovers for an emerging market of mainstream consumers.
Thoughtfully designed accessories and home goods offer these consumers a sophisticated cannabis experience at home and on the go. Our team is among 36% of consumers who use cannabis daily and we are dedicated to creating and curating stylish signature products made for flower lovers like us.
Product
Available worldwide
Our diverse collections offer everything consumers need to experience the benefits of cannabis in both legalized and prohibition states.
Widely Available CBD Collection
We partner with the best manufacturers to make quality hemp-derived products sold worldwide. Our Square-supported CBD e-commerce site betterwithjane.com sells direct to consumer.
Proprietary Travel Collection
We have sold through over 90% of our first 40K units of our signature Travel Collection. We sell our accessories direct to consumer on our e-commerce site flwr.shop.
Wholesale inquiries contact sales@janewest.com
Traction
Our new global trademark license agreement will place our 'Everyday Collection' everywhere
Our royalty-based merchandising agreement with High Tide Inc. will distribute branded consumption accessories to Canada, the United States, the United Kingdom and the European Union this year.
Everyday Line
Our sleek grinders, rolling trays, and ashtrays are essential items for at home consumption.
Customers
Our products are made for and by cannabis enthusiasts
Our customers love taking pictures with our products and actively engage with our brand on social media. We take feedback seriously and use reviews from customers to continually improve and create new product variants. We hold ourselves and our cannabis partners to stringent standards that protect our brand equity and reinforce our distinctive style.
Business model
Product sales + branded packaging
Unlike most geographically restricted, state-regulated cannabis businesses, the Jane West brand generates revenue through royalties, proprietary product sales, and branded child resistant packaging. This model monetizes cannabis without the high risk or market-based limitations associated with licensed cannabis production. We are dialed in on our most scalable, highest margin vertical and partner with carefully vetted producers in legal markets to curate every batch.
Mini Joints, Flower Packs & Pre-Packs
We tripled our cannabis retail footprint in 2020 and successfully launched four new products.
If you are a licensed producer interested in our packaging partnerships email jane@janewest.com
Market
We address a $20.5B market
The legal cannabis market is currently valued at $20.5B and is estimated to reach over $90.4B globally by 2026. The cannabis market has incredible potential as a major international economic force.
The size of the market opportunity means that if we are successful, we are poised to become one of the world's most valuable and wide reaching cannabis brands. Follow our growth at janewest.com
Vision and strategy
Elevating the cannabis experience with the Twenties Collection
Our statement-making new glassware line was inspired by the 20's of the past and to come. We designed pieces that fit seamlessly into your lifestyle and represent our vision for the impending decade of cannabis enlightenment.
Manufactured and distributed by High Tide, the Collection will be widely available in teal, amber and clear colorways this fall.
Funding
Raised over $1.8M to date
We believe that diversity is strength. The company is currently 80% minority held.
22 accredited early stage investors invested $1.3M.
Since 2018, we have raised over $500K on Republic from 2,500+ investors from 42 countries and every U.S. state and territory.
Founders
From the desk of Jane West
I am a proud daily cannabis consumer. I love the plant’s smell and taste and the effect it has on me. I prefer smoking flower because it remains the fastest acting, most reliable method I’ve found.
In 2013, I founded Edible Events Company, hosting cannabis-friendly Friday night cocktail parties designed to normalize consumption. At these parties like-minded adults celebrated legalization at Denver art galleries with elegant food and live music. These events filled a previously empty niche and were immediately popular. They were soon co-sponsored by the Colorado Symphony Orchestra, and media attention followed quickly. Our collaboration - “Red Rocks on a High Note” - was featured on Nightline. After I made another appearance on CNBC promoting cannabis use, I was asked to resign from the “day job” of eight years managing corporate events.
My monthly events were selling out, but they were also pushing the limits of legal social consumption. The parties attracted the attention of the anti-cannabis contingent and the city of Denver. In 2014, a SWAT team shut down my 4/20 brunch event at a small private bakery. In addition to receiving criminal charges and a year’s probation, I was explicitly banned from hosting events with cannabis consumption.
The constant media attention put me in the spotlight. Suddenly, women from all walks of life were reaching out to ask how to enter the cannabis industry. With a new criminal record and no actual job in the sector, I certainly didn’t think I had sage advice to give. But I am good at organizing people and getting a lot done in a short amount of time, so I pivoted and focused my time on organizing women-led initiatives within cannabis.
I founded Women Grow and held the group’s first networking meeting in 2014. Since then over 100,000 people have attended Women Grow networking events. After two years dedicated to building Women Grow, I set off on my own in 2016 to start a first of its kind company making glassware and accessories for flower lovers like me.
I had a vision of my own glassware line and a sophisticated set of dugouts and one hitters that fit my aesthetic. I also dreamed of building my company brick by brick in exactly the way I saw fit. I believe diversity is crucial to success and that the culture of the companies I partner with matters. I raised capital from small investors and built a company that is 80% owned by women and people of color. Today our equity crowdfunding campaigns invite everyday people from all around the world to be part of the Jane West brand. We have closed with $550K from 2500+ investors across 42 countries and every US state and territory.
Thank you for taking the time to learn about how we got here and what we are building. Please considering investing in our future.
My best,
Jane West