Republic Crypto is pleased to announce the release of our legal and business framework for Airdrops. Airdrops are a method of distributing tokens to users who provide some type of value to an issuer — a new tool for the digital economy. Airdrops can be a great way to strengthen a network or bootstrap new communities.
Some have called blockchains incentive machines. Using tokens, we can design incentives to encourage users to take an action that they otherwise wouldn’t. With Airdrops, we can incentivize users to complete bounties across a whole array of applications, and add an additional incentive on top of the existing ones. But... we need rules for this.
“While it’s certainly possible that a product-first approach to a cryptocurrency will be successful, I believe community is the most important characteristic of any cryptocurrency and most projects are underestimating the importance of community. For founders who are building new cryptocurrencies, “if you build it in the open, they will help” may be a better mantra.” - Nick Tomaino of 1confirmation
If you’re interested in reading the report, you can download it here.
Report highlights:
- How airdropping tokens can strengthen networks and bootstrap projects
- What types of airdrops have been conducted in the past
- Why Reg CF is the best vehicle for conducting compliant airdrops
- When to strategically drop your tokens
If you are a project interested in distributing a token, please reach out at crypto@republic.co
This educational article is provided by Republic to help its users understand this area of the market, it should not be construed as investment advice as it is impersonal, disinterested and was produced by Republic for Republic’s users, without remuneration received or expected.
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