During any given hour, over 1 million people are streaming games.
Despite the popularity of streaming, today’s platforms such as Twitch, YouTube, MLG, and Huya do not allow viewers to purchase the physical products they see on screen.
This is a multi-billion dollar market that is not being served by the existing livestream platforms.
CardBoard.Live’s solutions include in-stream interactive features, image recognition, and the ability to purchase items you see on the screen while viewing. This improves functionality for streamers, and enhances the viewing experience for viewers, while rewarding retailers and content producers.
By combining multiple key technological innovations, we are able to better serve viewers with the content and information they desire the most.
"CardBoard.Live brings engagement and viewer interaction to a whole new level! When viewers feel like they are in control it makes them more interested and involved in the stream."
"Streaming is about learning together, and with CardBoard.Live the viewers are instantly up to date with the information required for decision making."
"Cardboard Live has reduced the number of simple questions chat members are asking me, allowing me to focus on more interesting questions and talking through my lines of play more."
“Cardboard Live makes it so easy for my viewers to see what I'm currently playing. And lets them do everything they would need from card view to deck export in an accessible UI.”
“CardBoard Live is an amazing tool for increasing stream viewership. I'm such a fan of CardBoard Live in my stream because of the opportunity to make commissions on card sales in the future. It will allow me to generate additional revenue as a streamer.”
In only three short months, we have had tremendous growth and adoption of our beta-extension. With agreements to stream some of the largest card game tournaments early next year, this is only the beginning!
CardBoard.Live has raised $753,200 in seed rounds through the summer of 2018 from investors, with the most recent round at a $3.5M valuation.
Our beta phase has received massive adoption. With your investment, we will be able to begin full platform production in Q1 of 2019.
James has over 15 years of competitive card gaming experience. As the author of a Magic memoir, Magic: The Addiction, and host of the Magic-themed podcast, Humans of Magic, his passion for games and online gaming runs deep.
James has 15 years of work experience in the tech industry -- in software development, project management, and product management roles. He has held senior leadership roles at Yahoo, Amazon, and Microsoft. As the product lead of Microsoft’s Cortana Mobile during 2017-2018, he directly contributed to +30% user growth. James is a seasoned tech and gaming veteran and is now bringing his experience and expertise to CardBoard.Live.
Wilson is a top 20 all time international Magic Legacy player (out of 1MM+ registered tournament players); Pro Tour competitor and top finisher, multiple Grand Prix top finishes, multiple StarCityGames Invitational top finishes. He is the co-host of the Magic-themed podcast, The Brainstorm Show.
In his career, Wilson started a scholastic journalism contract sales business and became a top 5 performing sales office. He was national Rookie of the Year at age 21 and has been a speaker at multiple national conferences. Wilson is bringing his leadership and sales prowess along with his gaming enthusiasm to CardBoard.Live.
Together we can strengthen the entire ecosystem for online gaming and content creators. Thank you for your support!
- Wilson and James
The smallest investment amount that CardBoard Live is accepting.
CardBoard Live needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
The Crowd SAFE is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
$25,000 – $1,070,000
CardBoard Live needs to raise
before the deadline. The maximum amount CardBoard Live is willing
to raise is $1.07M.
Currently, we are focusing on physical card games which has a large streamer base online. At present, we are designing specifically for Magic: The Gathering, but our tools can be used by a wide range of physical and digital card games.
Tim Draper: So, let's go on to our next guest. And before we do, let's see what's going on behind the curtain.
Wilson Hunter: I'm Wilson Hunter, I'm founder and CEO of Cardboard Live. Before this I spent hundreds of miles on the road doing a sales job, and really I wanted to stop doing that and really follow my passion. I'm a huge nerd, I play the game Magic the Gathering professionally. So now, right now, live streaming video games is huge, but in physical games there's a lot of missing information. We're totally revolutionizing the experience in a way they currently interact with games, and play games.
Wilson Hunter: Deciding to quit something that was really stable and start this, and bootstrap our first product, it was pretty stressful. I really pursued this, not because I have any startup experience, but because I'm really passionate about the product. This is obviously an awesome experience, I mean, everybody knows the Drapers. I would have never really imagined that I'd have this opportunity to pitch to them, so I'm really pumped about it.
Tim Draper: Welcome to Meet the Drapers, give us your pitch.
Wilson Hunter: I'm Wilson Hunter, in the founder and CEO of Cardboard Live. I'm a huge nerd, which is gonna be very obvious in this presentation. So we are revolutionizing the way that nontraditional card and board game players and fans engage with their hobbies online. I'm gonna hand out these cards to you all, if you wanna pass them around. That's an example of one of the games-
Tim Draper: Oh, these are Magic cards.
Wilson Hunter: That's right. So right now live streaming of video games is huge, but when you're streaming a physical game, it brings in new complexities into the issue. For example, blurry cards on the screen, it may be difficult to see them, and missing game information such as player hands, or the contents of a player's deck. Poker popularity increased over 2,000% when they added a digital overlay to the screen that showed the missing contents of player hands. We're doing something similar for nontraditional games, but we're using image recognition which allows users to hover over key items in a stream, and they can even purchase those items. So with over 100 million collectable game players worldwide, and a $1 billion secondary market of trading cards, there's a significant opportunity to provide the shopping solution that integrates with a unique entertainment experience.
Wilson Hunter: I actually played Magic the Gathering on the pro tour, and I started this company because it was a problem engaging with my favorite hobby online. So I invite you all to help me innovate, and revolutionize the digital experience for physical card games.
Tim Draper: Terrific. How do you help this experience?
Wilson Hunter: So usually players like to watch these games on a computer or on their phone, and they can actually hover over individual items, and using image recognition it expands the image and they can read the item. Because it's a collectable game, many players watch this because they would like to play the game themselves, so they can actually click on the item live in a stream and purchase it for themselves.
Sonny Singh: So are you selling the software to the other market, to the game sites?
Wilson Hunter: We are an extension that can go on top of something like Twitch.
Sonny Singh: Right.
Wilson Hunter: But we're creating our own platform right now because we would like to integrate market places with the ability to do this, so that they can buy and sell cards through the stream.
Tim Draper: Are you gonna show them how by doing Magic the Gathering first, and then move on to other card games, and other games?
Wilson Hunter: Absolutely. So Magic the Gathering is our go to market game, and it's a very influencer based market. So sort of like basketball with Lebron James and charging people to buy his merchandise, it's very similar.
Tim Draper: What's your background?
Wilson Hunter: I'm a marketing guy. I actually started a yearbook design and sales business when I was 21. It was just a hustle job. But really, playing professional cards is my passion and what I do on the side. I went to Spain for a tournament in February.
Polly Draper: Wow.
Sonny Singh: What's the prize money in a tournament like that, in Spain or something like that?
Wilson Hunter: So that tournament's about half a million dollars. It's lower than poker because there's no buy in, and that's really the key with this, is this is marketing for the creators of the game, and for people that sell the game pieces. It's why there's a different opportunity than your traditional deck of 52, because no one's trying to sell those cards.
Bill Draper: How do you play this game?
Polly Draper: Yeah.
Wilson Hunter: Yeah, so it's sort of like poker meets chess. It's complicated because there's over 20,000 unique cards, and they all do different things and interact with each other in unique ways.
Sonny Singh: What's the number two card game behind Magic [crosstalk 00:31:26]?
Wilson Hunter: Yu-Gi-Oh and Pokemon are a couple big ones.
Sonny Singh: Yeah, right.
Tim Draper: And so, are people going to bet on this?
Wilson Hunter: Because of some recent launching, just in the US, we're really excited about opportunities to actually bet on hands as a viewer.
Tim Draper: You are already doing this, right?
Wilson Hunter: Yeah, we're-
Tim Draper: How many people are actually watching you play this game?
Wilson Hunter: Right now, some of the tournaments get around a million unique viewers per event. I was one of the players that was featured four times in one of the last pro tours. So far, our first tournament is actually being streamed this upcoming weekend, we expect about 50,000 people to interact with our tool.
Sonny Singh: Is your product already built, then?
Wilson Hunter: We've already built our first product. We have about 10,000 user pre signups who are interested in it.
Sonny Singh: And the secret sauce is the ability to see the cards, is that correct?
Wilson Hunter: Yeah, the image recognition's a big part of it. Another part of it, sort of in the background there, are buttons that you can actually see the contents of the player decks.
Tim Draper: So if I were going to use your software, I would need a camera pointing down at cards, a camera pointing at me. It's an extra piece of equipment for people.
Bill Draper: That's pretty complicated.
Polly Draper: Yeah.
Wilson Hunter: That's right. So we have an onboarding process for individuals who want to stream, all that really requires very simply is a $50 Logitech camera, and we can help them out for the rig for that. In general though, most of the customers are hobby shops that already want to stream, and then you have larger tournament series that actually have full production teams that stream the tournaments, and this is really technology that [crosstalk 00:32:42]
Bill Draper: And do you get paid by winning, or?
Wilson Hunter: We'll be making a fee on the sale of cards through the stream, as well as your traditional freemium based model that allows people to actually subscribe to content creators that they like.
Tim Draper: This is Twitch for card games.
Sonny Singh: Exactly.
Wilson Hunter: Right.
Sonny Singh: Where are you at, in terms of funding and who's your team, and all that?
Wilson Hunter: Yeah, so we've just done a pre seed raise, and bootstrapped so far. We've raised about $170,000. My co founder and CTO has experience in Microsoft and Amazon, he's over in China. We also have a team of developers.
Tim Draper: How big is this market?
Wilson Hunter: The hobby games market is about $10 billion, but that includes competitive board games.
Tim Draper: I mean, one way to measure the market size though would be, how big are video games, all video games, and how big is Twitch, and all video games?
Polly Draper: What's a Twitch?
Sonny Singh: It's the one where you watch the people play video games.
Polly Draper: Oh, that's that one.
Tim Draper: And we just [crosstalk 00:33:30]
Sonny Singh: And Amazon bought it.
Tim Draper: She just asked that question. [crosstalk 00:33:31]
Polly Draper: Yeah, I asked it before. Twice, twice.
Wilson Hunter: A different way of looking at this is actually the number of players. Because Twitch didn't build their platform on the sale of video games, it's actually about the number of players who wanna play and use it. Twitch was bought by Amazon for a billion dollars in 2014, but their valuation is approaching about $20 billion now.
Speaker 13: Amazon has purchased game streaming company twitch.tv for close to $1 billion.
Tim Draper: You know that really hurts me, because we were early investors in Twitch. And we sold it for a billion going, "Yay, this is great," now it's worth 20 times that.
Polly Draper: This is about this specific game. You're starting with this game?
Wilson Hunter: We're starting with this specific game, we're also branching out to board games after that, so.
Polly Draper: Like Pokemon and Yi-Gi-Oh.
Wilson Hunter: That's right.
George: Do you see the ...
Bill Draper: So how does this game work?
George: [crosstalk 00:34:23] new player right here, he wants to play with you.
Tim Draper: He did it on purpose. Terrific. Before we ask you another question, you've already answered. Yeah. Welcome to Meet The Drapers.
Wilson Hunter: Thank you, I appreciate it.
Tim Draper: Thank you so much for coming.
Wilson Hunter: Thank you. I think it went well. Really, they seemed to sort of go into it understanding the opportunity, which is really cool because I got to talk a little bit about what we've been doing and our progress, and I think Tim seemed like he was really into it. He understood a lot about Twitch. It's just cool to see all the stuff that's happening out here. Really, I've just been working on my startup and I normally look on the computer with some other people around the world. So we really want people that are passionate about this space to invest in our company, and totally change the way that they currently interact with games and play games.
Tim Draper: So, let's see how the judges felt about Cardboard Live. And just know, that you are the viewer, and you can vote up, down, or you can invest. So, Sonny, why don't we start with you? What did you think of Cardboard Live?
Sonny Singh: Yeah, so I personally don't play Magic the Gathering, but as an investor I'm looking to make return on my money. And this space, whether it be the video game space, a card playing space, as we see from Twitch, has a very loyal following, and a very rabid user base, actually. He's a professional Magic Gathering player, so I assume he knows the bright people in this space.
Speaker 14: Take a look at that gamer, [inaudible 00:35:57] Hunter the feast [inaudible 00:35:57] one game to zero. Rocking and rolling here.
Sonny Singh: So he developed the right product that solves a pain point, it'll catch on actually.
Tim Draper: This would be one, the Amazon, Twitch with half of that.
Sonny Singh: And we all thought no one understood Twitch at all, except of you who invested in it, and now it's people-
Tim Draper: Actually, I didn't understand it either, but I did invest.
Sonny Singh: I was giving you the benefit of the doubt, now.
Tim Draper: Holly, what'd you think?
Polly Draper: Well, I'm taking everybody else's word for it, that this is an important, interesting platform. But it's not something that I would ever think to invest in.
Tim Draper: Dad, what'd you think?
Bill Draper: The market is huge, you know, if you get the right game. And I liked him, and I think I would go thumbs up on it. Again, don't know much about it-
Tim Draper: Again, we need to talk to the crystal ball.
Polly Draper: One thing that's really funny for it was you know, I'm a jock and everybody was like, "You're cool." Now it's like, "I'm a jock," and everybody's like, "Ew, I want a nerd."
Tim Draper: Okay, let's go live. We're gonna gather around the magic ball, and I've got mine.
Bill Draper: Oh, good. I got mine.
Sonny Singh: Just hit me.
Tim Draper: Okay. Well, here we go. Thumbs up, thumbs down, thumbs all around.
Polly Draper: This is in.
Bill Draper: Four-
Tim Draper: Wow. Three and three quarters up.
Polly Draper: This is all the way up, just because I'm going from peer pressure.
Tim Draper: From peer pressure.
Polly Draper: Not necessarily pressure, but-
Tim Draper: Don't take peer pressure.
Polly Draper: No it's not pressure, it's-
Bill Draper: Peer admiration.
Polly Draper: Peer admiration.
Tim Draper: No, nerd admiration.
Polly Draper: It's nerd admiration.
Sonny Singh: That wasn't the point of the game actually, so that's funny.
Tim Draper: You know, I have actually played Magic the Gathering.
Polly Draper: You have?
Tim Draper: One time, yep.
Bill Draper: You did?
Tim Draper: Yep. And it's interesting. It's like a game of war.
Polly Draper: Uh-huh.
Tim Draper: Yeah. Okay, so you can vote, you can invest in Cardboard Live. So do as you will.
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