Big-tech’s data monopoly
“Big Tech”, the modern giant technology companies led by The Big Five - (Amazon, Apple, Alphabet (Google), Microsoft, and Facebook) - have entrenched themselves as the middlemen for access to and exchange of third-party customer data.
These five companies alone have hauled in a staggering USD 900 billion of revenue in 2019. Adding the revenue from traditional CRM data providers, such as, Snowflake, Salesforce, Oracle, SAP, Adobe and others brings this market to a total well over $1 trillion.
To put this into a staggering perspective: This is similar to the annual GDP of countries Indonesia, Mexico or Spain!
All CRM data-solution providers do everything to maintain their dominant position of data brokers by collecting data across all of their services from consumers and businesses alike. They use the hoarded data to sell access to consumers back to the businesses and expose their customers to risks related to privacy, compliance, and security.
Application owners and developers are locked into their walled gardens and are tethered to poor interoperability and high dependence.
These traditional CRM data-solution providers are outdated, expensive, and are hard to integrate with today's AI and data-driven solutions to proactively react to nowadays customer journeys and UX’s opportunities.
Introducing Decentralized Data Clouds
Cere’s Decentralized Data Cloud is the first blockchain-based data warehouse solution that is optimized for capturing user/app interactions that are individually signed and encrypted, along with potential value transfers, to be stored in a tamper-proof and time-capsule data scheme.
This novel setup allows for the direct and secure decryption, validation, extraction, transformation, and (AI/ML) utilization of such data by trusted or trustless parties, automated processes, and decentralized data marketplaces.
Cere’s DDC data operations are configured to work directly with Cere’s networks or with any other Polkadot/Substrate blockchain network.
By enabling plug-and-play customer onboarding that leverages identity abstraction technology, achieving the much sought-after GDPR & CCPA compliance for enterprises by design.
The $CERE token fuels:
Turn-key blockchain innovation for enterprises
Cere’s blockchain innovations, along with its Decentralized Data Cloud and a suite of enterprise SaaS solutions, have been built in alignment with blockchain platform Polkadot to bring clusters of enterprise-focused interoperable networks and solutions into the substantial blockchain ecosystems. Cere’s innovation can be captured as follows:
Data onboarding using identity abstraction technology
Turn-key private/permissioned blockchain networks built on Substrate
Cere's Decentralized Data Cloud platform
Cere Open Data Marketplaces
Cross-chain interoperability bridges with other Web3 projects
What we did and what we’re going to do
Cere has built its own Layer-1 blockchain network, driving it to be one of the foundational level-1 blockchain networks in the Polkadot ecosystem. This effectively allows Cere solutions to extend to all other Web 3.0 projects natively, and further to other decentralized networks in the future.
A unique approach to generating revenue with Blockchain technology
Cere’s SaaS-integration partners, both internal and external, deliver custom solutions for enterprise clients that leverage the Cere Network blockchain infrastructure. In order to drive economic value for the Cere utility token, +- 20% of all Cere SaaS fees will be used for network transactions, and another 20% will be allocated to the Cere Open Data Marketplace to stimulate activity between enterprises and data engineers.
Cere is on a collision course with Snowflake, Cere’s centralized counterpart, which has just completed the biggest software IPO in history, indicating the market demand for innovative data solutions that can bolster this generation of business digitization.
Cere built the natural evolution of the ‘next-gen’ snowflake due to benefits such as trustless data collaborations, better data agility and customization, while providing full privacy and ownership to businesses and their users. Ultimately this allows Cere’s Open Data Marketplace that is not locked to any vendor to compete with that of Snowflake’s proprietary one.
Breaking with Big Tech
Cere aims to relieve businesses of the growing, aching pain in customer data management.
Cere is an ethical environment that will help any business develop their own decentralized customer data cloud on top of a blockchain-powered decentralized data network, built from the ground up around privacy, security, interoperability, and open-source philosophy.
Blockchain and distributed ledger technology (DLT) are the key components of Cere's differentiation and unique value proposition, because they provide the technical foundations for Cere’s Decentralized Data Cloud (DDC) and peer-to-peer data collaboration environment.
Cere lifts the veil off the black box of customer data management and makes it transparent to the end-user.
The Cere decentralized Data Cloud is built on the foundations of an open-source collaborative data platform, Cere’s Decentralized Data Network (DDN), that can be trusted to allow all apps to share user data in a mutually beneficial way while retaining data ownership.
Application owners, technology vendors, developers, validators, and consumers all take part in the Cere Decentralized Data Cloud, into which businesses can seamlessly and securely onboard their customer data. All of these participants will consequently benefit from solutions that are built into this open and connected environment.
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