Fret Zealot Makes Learning the Guitar Easy Again
Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and th...
$500K trailing twelve month (TTM) revenue with $365K year-to-date (YTD)
200% revenue growth from 2015 to 2016 and on track to do the same this year
Global distribution network with users in 110+ countries
Previously raised $550K in seed investment
Multiple revenue streams for each product
There is a lack of innovation in middle-sized (~$1B per year) markets. We’ve developed a strategy for launching products effectively, efficiently, and successfully.
Edge Tech Labs is a full-stack software and hardware company that specializes in bringing state-of-the-art products to these niche markets gaps.
We are a diversified holding company that has full control over each of our brands. By leveraging similarities and technological overlaps between different products, we gain significant competitive advantages in both our operating models and pricing.
100% margins for us on wholesale, 100% margin for retailers as well.
1,700 orders YTD with great expectations for this upcoming holiday season.
Product Expansion Plans for 2018:
Click the image above to check out the LIVE DrinkMap!
“Happy hour and late night can generate up to one third of adult beverage sales.”
Learn more DrinkMate specifications at our website.
Growers invest in technology to ensure their product is best
Diversification while leveraging development commonality is key to success in the modern market
We're focusing on building our existing brands for the time-being. We chose these three brands very deliberately in order to leverage economies of scale for manufacturing and better weather market shifts. We likely won't introduce a new brand until 2019 unless one of our existing brands is acquired.
Firstly, thank you for taking the time to learn about us! Building this company has been a wild and exciting ride. I was raised on horse farms in rural Virginia and when it came time to choose a college, I was lucky enough to have the University of Virginia available to me with in-state tuition. There I studied engineering, lead various design teams to competitions across the country, and discovered a passion for building products in unconventional ways.
When I graduated, I took my own version of a miniature “gap year” where I worked and lived on the USNS Mercy for 4 months as it traveled around Southeast Asia. I supervised Navy Seabees as we did humanitarian construction (mostly clinic and orphanage re-building) and gained an international perspective on what’s possible when you put your mind to it. This experience is what inspired the global nature of Edge Tech Labs’ products and work force.
Edge Tech Labs was created out of the visions of myself and my two other co-founders, John Tolly and Brandon Borko. I started this company with DrinkMate, Brandon spent 5 years refining Fret Zealot, and John wanted to bring low-cost wireless sensors to commercial markets. Building any product requires an immensely cross-functional team, so we teamed together to avoid any potential technological expertise gaps.
This company is our life and we’re asking for you to join us in accomplishing our vision of launching the forward-thinking brands everyone deserves. Thank you!
Join us in our quest to grow forward-thinking brands that everyone deserves
$50,000 – $400,000
Edge Tech Labs needs to raise $50K before the deadline for the campaign to be successful. Maximum amount Edge Tech Labs will raise is $400K.
Edge Tech Labs needs to reach their minimum funding goal before the deadline for the campaign to be successful.
Crowd Safe · Learn more
Personalized thank you from the founders + listing on our website (with your consent)
All of the above + Fret Zealot sticker & DrinkMate coozie
All of the above + Complementary DrinkMate or any desired customized accessories from our brands
All of the above + Complementary Fret Zealot
Complementary products + lunch with the team.
All of the above + access to exclusive updates and beta products.
All of the above + free flight to DC (up to $400 value) for an office tour and meal with the team.
All of the above + Major investor designation (see Form C for details).
It all comes down to economies of scale and risk management. When you hire factories to make products and they see you have a diverse portfolio, you can bet that you'll get competition-beating prices and superior quality because they want your business for other products. The diversification also reduces risk due to market shifts or supply chain failures. For example, in 2016 Apple had a massive 6 month supply chain failure for Lightning connectors, which affected our DrinkMate product. Instead of fretting, we simply shifted our focus temporarily to Fret Zealot and our other brands.
We are still growing our primary brands, so there won't be any major brand additions for a while, but for our existing brands, we chose them using a few key factors:
1) Extensive market research. The market must be large and growing, but also not have any or very few competitors. We like being the first to offer new technologies. Prior to using crowdfunding, we do our own research (both internal reports and external agencies) to determine potential use cases, challenges, and potential.
2) Must solve a problem. Each of our brands tackles major industry challenges with a unique and never-before-seen high tech solution.
3) Internet of Things (IoT). All products must combine hardware and software. For consumer products, that involves mobile apps. For business products, we create dashboards with automation and back-end systems based on machine learning.
4) Expandability. We build brands, not just products. The brand must have potential for multiple revenue streams and/or multiple products. For example, Fret Zealot has at least 5 different product varieties that can be easily created in addition to additional sources of revenue from the mobile app platform.
We have two options for exits:
1) Brand acquisitions. Our individual brands may be sold while Edge Tech Labs as a whole remains in tact. This results in a "mini-exit" for investors as well! Proceeds from the sale are divvied up to investors according to their ownership potential. The best part? You still own the same portion of Edge Tech Labs!
2) IPO. This is our preferred goal. We want to grow Edge Tech Labs into a globally recognized brand powerhouse and take it public.
Edge Tech Labs successfully raised $82,371 from 146 investors on November 11, 2017
I like their products and their lean approach to find new ones.Dragos NicolaescuInvested 7 months ago
I'm a musician and guitar player.Joe CampbellInvested 7 months ago
I simply think it is a great idea. I would want to use it if I were trying to learn guitarKaren WatanabeInvested 7 months ago
Would have invested more, but I'm worried that there is not a clear focus and that too many product pipelines may hinder the company.Andrew BushnellInvested 9 months ago
I know how hard it is to master the guitar, I wish Fret zealot was around when I started. Now I can be a part of spreading the joy of learning how to play the guitar.Texsa DewobrotoInvested 9 months ago
Giver guys! Heart and passion is the key! I am new to this as well.Chris McCuaigInvested 9 months ago
Like loosing 4 grand ever stopped me.Justin LindemanInvested 9 months ago
Cool innovative products that I know people would be interested in. It's also clear the officers of the company are bright and full of ideasBaris SafogluInvested 9 months ago
To be part of start up experienceNithin KashyapInvested 9 months ago
$$$$$$Harry PloumenInvested 9 months ago
I am a guitar player and wanted a piece of that , sounded wonderful to meJohn ThomasInvested 9 months ago
I invested %100.00 in Edge Tech Labs and wish I coulf invest @10.000.00! This is a winner!James E. HowleInvested 9 months ago
I invested because I like that it's a lab of innovation and cutting-edge technology.Nicolas De CastroInvested 9 months ago
I believe in Edge Tech Labs and its projectsFabrizio ZampieriInvested 9 months ago
Technology is the future that's why I invested in Edge tech labsJames BunchInvested 9 months ago
Innovative ideas with strong potential and curious product combo.Claudia YefremianInvested 9 months ago
I love the technologyLyle NoticeInvested 9 months ago
Looks good, I'm in.Matthew MillerInvested 9 months ago
Learning about crowdsourcing investmentsJonathan SmithsonInvested 10 months ago
interesting products with potential for big revenuesAnna Varvara MakraInvested 10 months ago
Investors should verify any issuer information they consider important before making an investment.
Investments in private companies are particularly risky and may result in total loss of invested capital. Past performance of a security or a company does not guarantee future results or returns. Only investors who understand the risks of early stage investment and who meet the Republic's investment criteria may invest.
Republic does not verify information provided by companies on this Portal and makes no assurance as to the completeness or accuracy of any such information. Additional information about companies fundraising on the Portal can be found by searching the EDGAR database.