Forget that Guitar Hero axe. Fret Zealot teaches you to play the real thing
If there's one thing Guitar Hero and Rock Band have proven, it's just how much everyone wants to shred on six strings. But as anybody who...
Digital Trends just gave Fret Zealot an amazing live hands-on review!
Watch the video and read the article here. This could be amazing for publicity and sales.
Thank you all for your support and investment so far in our Republic campaign! Even in this short time, you can see the excitement that will follow as we grow the brands in Edge Tech Labs. Please share the campaign with your friends and help us reach our goal in these last few days!
We have a lot of promising developments in our sales pipeline! San Fransisco based large-scale greenhouse producers (220,000 sq ft buildings) expressed interest in ETL's VineTracks system and the China-based Xiaomi is interested in discussing a massive roll-out of Fret Zealot. The accumulated deals for Fret Zealot now have a potential to generate an estimated $30M+ revenue for 2018. Both follow-up discussions will take place in the coming 2 weeks.
We're almost halfway there! Thank you to everyone who has already invested and joined us. You're in for an exciting adventure as we continue to grow our brands. Please continue to help us keep the ball rolling by sharing the campaign with your friends and colleagues to have them invest as well.
As an investor, you will get regular updates such as this to give you news on what we're up to and anything exciting that happens. Below is the latest on each of our brands.
We're happy to announce that Fret Zealot will start shipping globally next week!
Shaun also traveled to Portland, Oregon on Monday to be interviewed by Digital Trends on the 5 years development process of Fret Zealot along with an in-person demo. This will be huge media attention for the product when the articles and videos come out in a couple weeks.
We're close to finalizing this year's growing season data and received two new interesting pieces of outreach for the system!
1) Mass-scale cannabis greenhouses are reaching out to us to install the mesh sensor network in their facilities so they have an all-in-one data and sensor system for crop optimization and fine tuning of variations.
2) A wind turbine company is interested in using the system in their wind generators to link various sensors together and display them in a concise dashboard that can be monitored by one person rather than having technicians visit sites constantly or wait for failures.
The above cases are the evolution of the platform behind VineTracks. Wireless battery-powered sensors are in high demand as a B2B platform product.
There are now close to 16,000 deals in the Happy Hour Hunter features. Our user profile base is nearing 13,000 and deals are being added globally (Paris now has hundreds of deals!). It's fascinating to see which countries outside the USA are also big fans of happy hours.
As you can see, we've been busy! Please share this campaign with your friends so they can join in on the excitement.
$500K trailing twelve month (TTM) revenue with $365K year-to-date (YTD)
200% revenue growth from 2015 to 2016 and on track to do the same this year
Global distribution network with users in 110+ countries
Previously raised $550K in seed investment
Multiple revenue streams for each product
There is a lack of innovation in middle-sized (~$1B per year) markets. We’ve developed a strategy for launching products effectively, efficiently, and successfully.
Edge Tech Labs is a full-stack software and hardware company that specializes in bringing state-of-the-art products to these niche markets gaps.
We are a diversified holding company that has full control over each of our brands. By leveraging similarities and technological overlaps between different products, we gain significant competitive advantages in both our operating models and pricing.
100% margins for us on wholesale, 100% margin for retailers as well.
1,700 orders YTD with great expectations for this upcoming holiday season.
Product Expansion Plans for 2018:
Click the image above to check out the LIVE DrinkMap!
“Happy hour and late night can generate up to one third of adult beverage sales.”
Learn more DrinkMate specifications at our website.
Growers invest in technology to ensure their product is best
Diversification while leveraging development commonality is key to success in the modern market
We're focusing on building our existing brands for the time-being. We chose these three brands very deliberately in order to leverage economies of scale for manufacturing and better weather market shifts. We likely won't introduce a new brand until 2019 unless one of our existing brands is acquired.
Firstly, thank you for taking the time to learn about us! Building this company has been a wild and exciting ride. I was raised on horse farms in rural Virginia and when it came time to choose a college, I was lucky enough to have the University of Virginia available to me with in-state tuition. There I studied engineering, lead various design teams to competitions across the country, and discovered a passion for building products in unconventional ways.
When I graduated, I took my own version of a miniature “gap year” where I worked and lived on the USNS Mercy for 4 months as it traveled around Southeast Asia. I supervised Navy Seabees as we did humanitarian construction (mostly clinic and orphanage re-building) and gained an international perspective on what’s possible when you put your mind to it. This experience is what inspired the global nature of Edge Tech Labs’ products and work force.
Edge Tech Labs was created out of the visions of myself and my two other co-founders, John Tolly and Brandon Borko. I started this company with DrinkMate, Brandon spent 5 years refining Fret Zealot, and John wanted to bring low-cost wireless sensors to commercial markets. Building any product requires an immensely cross-functional team, so we teamed together to avoid any potential technological expertise gaps.
This company is our life and we’re asking for you to join us in accomplishing our vision of launching the forward-thinking brands everyone deserves. Thank you!
Join us in our quest to grow forward-thinking brands that everyone deserves
Personalized thank you from the founders + listing on our website (with your consent)
All of the above + Fret Zealot sticker & DrinkMate coozie
All of the above + Complementary DrinkMate or any desired customized accessories from our brands
All of the above + Complementary Fret Zealot
Complementary products + lunch with the team.
All of the above + access to exclusive updates and beta products.
All of the above + free flight to DC (up to $400 value) for an office tour and meal with the team.
All of the above + Major investor designation (see Form C for details).
It all comes down to economies of scale and risk management. When you hire factories to make products and they see you have a diverse portfolio, you can bet that you'll get competition-beating prices and superior quality because they want your business for other products. The diversification also reduces risk due to market shifts or supply chain failures. For example, in 2016 Apple had a massive 6 month supply chain failure for Lightning connectors, which affected our DrinkMate product. Instead of fretting, we simply shifted our focus temporarily to Fret Zealot and our other brands.
We are still growing our primary brands, so there won't be any major brand additions for a while, but for our existing brands, we chose them using a few key factors:
1) Extensive market research. The market must be large and growing, but also not have any or very few competitors. We like being the first to offer new technologies. Prior to using crowdfunding, we do our own research (both internal reports and external agencies) to determine potential use cases, challenges, and potential.
2) Must solve a problem. Each of our brands tackles major industry challenges with a unique and never-before-seen high tech solution.
3) Internet of Things (IoT). All products must combine hardware and software. For consumer products, that involves mobile apps. For business products, we create dashboards with automation and back-end systems based on machine learning.
4) Expandability. We build brands, not just products. The brand must have potential for multiple revenue streams and/or multiple products. For example, Fret Zealot has at least 5 different product varieties that can be easily created in addition to additional sources of revenue from the mobile app platform.
We have two options for exits:
1) Brand acquisitions. Our individual brands may be sold while Edge Tech Labs as a whole remains in tact. This results in a "mini-exit" for investors as well! Proceeds from the sale are divvied up to investors according to their ownership potential. The best part? You still own the same portion of Edge Tech Labs!
2) IPO. This is our preferred goal. We want to grow Edge Tech Labs into a globally recognized brand powerhouse and take it public.
Edge Tech Labs successfully raised $83,071 from 148 investors on November 11, 2017
Would have invested more, but I'm worried that there is not a clear focus and that too many product pipelines may hinder the company.Andrew BushnellInvested 10 days ago
I know how hard it is to master the guitar, I wish Fret zealot was around when I started. Now I can be a part of spreading the joy of learning how to play the guitar.Texsa DewobrotoInvested 10 days ago
Giver guys! Heart and passion is the key! I am new to this as well.Chris McCuaigInvested 11 days ago
Like loosing 4 grand ever stopped me.Justin LindemanInvested 11 days ago
Cool innovative products that I know people would be interested in. It's also clear the officers of the company are bright and full of ideasBaris SafogluInvested 11 days ago
To be part of start up experienceNithin KashyapInvested 11 days ago
$$$$$$Kathryn PloumenInvested 11 days ago
I am a guitar player and wanted a piece of that , sounded wonderful to meJohn ThomasInvested 12 days ago
I invested %100.00 in Edge Tech Labs and wish I coulf invest @10.000.00! This is a winner!James E. HowleInvested 12 days ago
I invested because I like that it's a lab of innovation and cutting-edge technology.Nicolas De CastroInvested 12 days ago
I believe in Edge Tech Labs and its projectsFabrizio ZampieriInvested 12 days ago
Technology is the future that's why I invested in Edge tech labsJames BunchInvested 13 days ago
Innovative ideas with strong potential and curious product combo.Claudia YefremianInvested 13 days ago
I love the technologyLyle NoticeInvested 13 days ago
Looks good, I'm in.Matthew MillerInvested 14 days ago
Learning about crowdsourcing investmentsJonathan SmithsonInvested 15 days ago
interesting products with potential for big revenuesAnna Varvara MakraInvested 16 days ago
I like the products and see a lot of potential here.Randee DiequezInvested 16 days ago
team's dedication, Valuation, trying really hard to find avenues and generate revenue, timely updates, common software platform, with more revenue generated by existing products I believe the team will be able to bring new products to the market.KISHORE GADHIRAJUInvested 17 days ago
bootstrapped, focused and hungry team, international team, innovative products, organic sales and traction across all products, cheap (no fluff) valuation of $4m, regular and timely investor updates, model equity cf campaign.Christian SullivanInvested 17 days ago
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