Formulation is complete and product test is under way
Hi wonderful investors,
We passed a couple of major milestones in the past few weeks.
Milestone 1 - Product formulation is complete
The supplements taste amazing and I'm very happy with the results. Our group of kid testers really helped us come up with a taste profile that kids will like. The final formulation has 3 parts:
- A magnesium-based liquid formula
- An Omega-3-based liquid formula
- A Bacopa-based capsule
The big breakthrough in the formulation happened when we separated the water-soluble ingredients from the oil-soluble ingredients. From that point, things started to happen much faster and we were able to quickly get to great tasting formulas.
Our formulas are better tasting that anything on the market currently, in my humble opinion. Our kid testers loved them and kept taking more until we had to cut them off. Knowing how picky kids can be, that's a pretty solid endorsement!
Milestone 2 - Product testing is under way
We are now in the process of enrolling participants into a product test to measure the effectiveness of the supplement. This is not something supplement companies usually do, but we feel it's important and will be a strong differentiator for us.
We have over 50 people who expressed interest in being part of the product test. Of these, we are selecting 20, a mix of kids and adults. Participants will take the supplement for 8 weeks in Jan-Feb 2020 and provide continuous feedback.
We'll be done with the product test at end of February 2020, at which point, if all goes well and we are able to show measurable positive impact, we'll go for another round of funding to ramp up production and sales.
Happy Holidays to everyone!
Seema