A date is just a good start

Highlights

• Helping couples to reach and maintain a sustainable relationship (OR Motivating partners to get to know each other better?)

• Operational for 2 years with 150%  organic-only growth in 2017

• #1 Post dating App featured in 110+ publications in the media

• 100 M answers already collected from 400,000 registered couples worldwide

• $440k raised to date

Why Happy Couple?

It has never been easier to meet someone... yet it is harder than ever to succeed in a relationship.

85% relationship end in breakups and the reason #1 is communication.

A failed intimate relationship is among the most painful experiences a person can have, whereas a satisfying relationship increases health, longevity and overall well-being. But in a world where the so called “dating apocalypse” fueled by dating apps looms, do deep and meaningful relationships still make sense?

From the earliest marriage manual to the current self-help shelf, endless amounts have been written about how to succeed at love and romance — yet, we all too often fail at relationships. What represents a major part of happiness in life has also been one of its biggest mysteries. Falling in love is the easy part.

Apps have changed the way people date.

The dating market is saturated. But the market for the management of lasting relationships has been created... and remains to be taken.

Solution

Happy Couple – an innovative app designed to broaden and deepen a couple’s relationship.

Couples therapy has been developed as a way to solve problems for an individual couple once they’ve gotten into trouble. At Happy Couple, we want to use technology to apply the science of relationship therapy to actually prevent these problems from developing. By helping couples improve their communication and learn how their particular mate needs to be treated to feel loved, we can create the foundation for more profound and lasting relationships.

Happy Couple motivates partners to get to know each other better.

Want to know what you don’t know yet about your partner?

Happy Couple provides a quiz-styled game that quickly becomes a daily 3 minutes routine. 

The apps’ allure begins with a simple query. How well do partners really know each other? Through a daily series of five questions regarding communication, responsibility, sex, recreation, emotion, and information; a partner first guesses their significant other’s response and then provides the answer for himself or herself. Both correct and incorrect guesses present ample opportunity for discussion so awareness and attachment can flourish.

Hacking any relationship for the best

By providing targeted advice specific for each individual couple, we can prevent conflicts and small issues from developing into large problematic ones. Relationships can be difficult, but we want to help couples hack them

Data science and technology to nurture sustainable relationships

Health trackers help people to develop good habits and live healthy lives. Happy Couple can do for relationships what health trackers have done for health.

Happy Couple provides a quiz-styled game that quickly becomes a daily habit!

How it works:

1. Play: Each day, from 6 different topics, you answer 5 new questions for your partner, then for yourself. Trigger surprising (mis)matches!

2. Learn: Discover a daily tip to boost your relationship and practice it together, or on your own, through personalized activities and challenges.

3. Win : Earn points with good guesses, unlock new levels together and take your relationship over the top
   

Key features?

★ Daily quiz - 10 new questions everyday (5 about your partner, 5 about you)

★ Scoring & Levels - Each good guess is rewarded by a point, points make you reach new levels TOGETHER

★ Commenting - Open the dialogue after discovering matches or mismatches with a few words or by choosing our fun animated GIF adapted to your emotions

★ Challenges - Surprise your partner with a cute activity idea

★ Tips - Discover our daily tips for better relationships

★ Fill'ins - xxxx

Press

Don't take our words for it

Glamour “specifically for couples to engage in fun activities”

Thrillist “My boyfriend and I actually enjoyed the hell out of this couples dating app” 

Essence fun ways to spice up their relationship

Marie Claire - “get to know each other better”

 Bravo the opposite of Tinder

 Salon I fully understand and enjoy the rush of a spontaneous romanc

 Jezebel a fun quiz-style game to discover what your partner really thinks

The spruce “help you keep the relationship going” 

bold. “Relationships will never be the same” 

thecloset “fun app for anyone in a couple who wants to see if they really know each other.”

Traction

150%  organic-only growth in 2017

Encouraging achievements with organic growth since launch in November 2015

• 50% of our users play 5 days a week and more

• 400k unique and organic downloads

• 100 million questions already answers by the users: x questions answers every second!

• 307 consecutive days played by top user!

• 35 weekly active users

Business model

Money can't buy love. But it helps.

To sustain our development, we are developing a hybrid business model

Since last year, Happy Couple is a freemium App, with in-app purchases (packs of extra questions), with a 2.2% paying users rate. 

To sustain our development, we are developing a hybrid business model

In order to increase the ARPPU above $10, we are now developing 2 other non-cannibalizing  revenue streams::

• Premium subscription: including extra content, features and services

• Product placement and advertising: targeting profiled users with relevant recommendations for services and products.

Customers

Happy Couple is trusted by thousands of daily users.

Anyone in a relationship can play Happy Couple because we adapt the experience and content to any kind of couples, based on demographics and other criteria. No matter if you just met, have lived together for 25 years or are in a gay or straight relationship, the app offers, on a daily basis, ways to learn about your partner and improve your relationship in a fun, gamified and low-pressure way. It’s customized relationship coaching, one question at a time. 70% of of users are Millennials (under 30), 25% are in a long-distance relationship, 25% are parents and 5% are LGBTQ.

A diversified yet highly qualified user base

Happy Couple is strongly appreciated by its community of user. It has a high rating in the App Stores, with 4.3 /5 in Google Play and 4.4 / 5 and lots of excellent testimonials such as “Having a long distance relationship is not always easy. Lucky we found the Happy Couple app! We both play it every day and the unexpected answers gives us always something exciting to talk about!" Marty & Lauren,, 22 & 24, from New-York, together for 15 months

Market

When it comes to relationships, the world is split into 3 categories

We want to target 59 million household in a relationship and 67 million married couples in U., our main market for 2018.

Competition

Happy Couple has a wide spectrum of value perception, that positions it as a relationship development app

By using data science, Happy Couple  creates everyday opportunities for couples to learn about each other and get personalized recommendations about how to surprise, delight and enchant romantic life. It’s customized relationship coaching, one question at a time.

Use of funds

Your investment in Happy Coupler will allow us to:

• Complete development of version 2.0 of the App quicker
  
• Increase growth and acquisition rates, diversifying customer acquisition channels
  
• Develop our new revenue streams
  

Our model and our strategy will allow us to significantly enhance our revenue potential 

and generate substantial profits from 2019 onward.

Investors

Happy Couple has raised a $105,000 Love Money seed round in late 2015 from advisors, contractors and Vertical.vc, the Health In september 2017, the company raised a $500k Series Seed round from Launchpad Digital Health and historical investors. 

What’s next

Our version 1 was a success: we’ve collected a lot of valuable users feedback and implemented it into an upcoming v.2, due to launch next year.

• Sept 2015: Vertical accelerator batch #01

• Oct  2015: Public App live!

• Dec 2015: LoveMoney round*

• April 2016: Grand Prix TF1 Media

• Feb 2017: ProductHunt campaign 832 upvotes

• June 2017: Latest release (1.6)

• Xx 2017: Startup of the Year #2 French American Chamber of Commerce San Francisco

• Sept 2017: Launchpad Digital Health batch #03 & Seed funding

• 2018…. 02/14

To foster our development, we will invest in user acquisition and revenue diversification

With your help, we can turn a few hundred million couples into Happy Couples!

Together we can get couples back on right track and provide a way to secure a sustainable and healthy relationship for everyone ! Thank you for your support. - Julien, Lonnie, Arnaud, Erin.