HelloAva Partners with Unilever to Bring Consumers Personalized Hair Care Solutions & Launches on Republic
HelloAva has entered into a partnership with global GPC giant, Unilever, to leverage its AI technology in the hair care market.
HelloAva’s innovative technology will help consumers navigate through Unilever’s existing 12 hair brands including Dove and Tresemme to recommend customized hair care solutions. Similar to HelloAva’s existing skincare quiz, users take a short questionnaire to evaluate their hair type, hair texture, and styling preferences. Users can then view their recommendations and are directed to make purchases online through Unilever’s retail partners.
This partnership further demonstrates the change in the consumer beauty market, the demand for personalization and how personal care companies are using AI technology to keep up with the current trends.
Please refer to below press coverage for further detail:
- https://beautymatter.com/2019/07/unilever-jump-starts-personalization-with-helloava-partnership/
- https://www.cew.org/beauty_news/unilever-backed-helloava-launches-ai-powered-hair-platform/
- https://www.glossy.co/beauty/unilever-tackles-personalization-with-ai-startup-helloava
On a different note, thank you so much for following/investing in HelloAva! We're super excited to be kicking off our Republic campaign. We are also going to raise our minimum investment amount to $100 after this first week. This will be effective Sep 30th. This doesn’t change anything for those of you who have already invested at a lower amount or will invest at a lower amount before the effective date (we value and thank each and every investor at every level)!
Siqi, Kailu, William
Co-Founders of HelloAva