Deal page
Does my page have to include a video?
Videos are not required, and we have not yet seen any notable difference in campaign performance between those who have a campaign video and those who do not. Some companies will choose to include videos to further highlight details about their company. You can think of this as an additional medium to communicate your message to potential investors.
For example, companies will feature one video in the main media carousel at the top of the page. This may be a product demo or a video of the founder(s) talking about why they founded the company and their mission/vision. If your product/service is more technical or niche, it may be helpful to include a video in either the main media carousel or the Product section introducing your product/service. A simple product demo video is a better, more engaging visual than a long block of text describing your product.