We’re Building a Faster 🚀 Internet for Commercial Real Estate Owners
As a tech-enabled and data-driven company, we’re constantly testing ways to improve user experience, engagement, lead generation, conversions and more. Two of our latest updates involved improving website speed and implementing Google’s new FAQ schema across our website network. Below are some high-value improvements we’ve made recently.
1) Speed Improvements 🚀
Website speed plays a big role in ranking on search engines as well as the overall user experience (UX). With this in mind, speed is something we are always working to improve upon. For reference, one of our websites, CMBS.loans, which was already high-performing on Google Search, had an opportunity for additional improvements. So although we were doing an excellent job delivering relevant and valuable content on a responsive platform, there was meaningful room for us to widen our moat.
Here are the results after implementing our updates...
Formerly the average mobile user waited on average ~6 seconds to see the first part of the website content, and 10 seconds to visually get the complete website. And as you can see, after the updates users are getting the website loaded in ~3 seconds on a slow 3g network!
Desktop users are getting a full experience in just one, single second 😅
2) FAQ Schema 📝
As noted above, the second thing that we decided to test was to implement Google’s FAQ schema at scale across our sites. Why would we do this? Simple. To get more search engine “real estate” and outperform competitors, by following Google’s guidelines while delivering more value to folks, more quickly, through SERPS.
Here’s an example:
As a part of the experiment, we’ve created more than 300 instances of FAQ Schemas within our website network.
✅The Results
We began the process of speed updates and FAQ schema implementation at the end of March on our playground site, cmbs.loans and are continuing to roll them out at scale.. According to our Google Analytics, since then we’ve doubled our weekly organic users. Not too shabby!
From a speed perspective, the average page load time before implementing the speed updates was 10 seconds or more. Now it’s as low as 1.4 seconds. That’s very fast! 🚀
According to Ahrefs, a popular tool for monitoring search engine optimization (SEO), in the month of May we’ve almost doubled our presence in Google Search results, for our CMBS.Loans site! From 868 to 1600 keywords in one month! We can’t wait to see how this looks when we deliver these updates to all of our websites!
We’re very excited to see our website updates pay off for our users and will continually look for opportunities to improve our user experience!
We’ve been overwhelmed by the support we’ve received and humbled by the unexpected turnout of investors after such a short time on Republic. With the help of social sharing from our investors, our impact can be even greater. If you’re invested in us, make sure you help us get the word out! Copy this link: https://republic.co/janover-ventures and share what we’re doing with your LinkedIn, Facebook, Twitter, and IG community. Email it to friends and colleagues. Our success is now your success!
Also, don’t forget to show your support by liking and following us on our social media channels below: